Posted by Nick Sharma – Product Supervisor, Google Play
At Google Play, we’re enthusiastic about serving to individuals uncover experiences they’ll love whereas empowering builders such as you to deliver your concepts to life and construct profitable companies. At this 12 months’s Google I/O, we shared our newest developments that may aid you purchase and have interaction customers, optimize your income, and reinforce belief with safe, high-quality experiences.
If you happen to missed this 12 months’s occasion, take a look at our recap video under, or learn on for our high 3 bulletins.
#1: Enhanced retailer listings: Extra methods to succeed in the proper viewers
Your retailer itemizing is commonly your first probability to make impression and purchase new customers. You’ll be able to already tailor your retailer itemizing in plenty of methods to optimize your conversions for various audiences.
- Now, you too can create listings primarily based on what customers seek for. Tailoring your retailer listings by search key phrases is not going to solely make itemizing content material extra related, it might additionally aid you goal customers actively searching for the advantages your app supplies.
- Undecided what key phrases to decide on? Play Console will now provide you with key phrase solutions for probably impactful retailer listings.
Enhance your retailer itemizing’s relevance and conversions by displaying content material tailor-made to customers by search key phrases
#2: Expanded fee choices: Extra methods for purchasers to pay in your content material
Our in depth fee technique library, which incorporates conventional fee strategies like bank cards and over 300 native types of fee in additional than 65 markets, continues to develop.
- We enabled Pix in Brazil, permitting you to supply tens of millions of consumers their most popular fee technique.
- We additionally enhanced help for UPI in India to streamline subscription purchases.
- With our new installment subscriptions characteristic, you’ll be able to supply prospects the choice to pay over time for long-term subscriptions, serving to improve your signups and lifelong worth.
Installment subscriptions at the moment are accessible for customers in Brazil, France, Italy, and Spain
#3: SDK Console enhancements: Construct high-quality and safer app experiences
We’re making it simpler to construct high-quality and safer app experiences with enhancements made potential by SDK Console.
- Now you can get higher steerage on repair crashes or errors in Android Studio and obtain notifications from SDK homeowners about non-compliant variations in Play Console.
- Plus, you’ll be able to share crash or ANR information with SDK homeowners immediately by means of Play Console.
Builders can now share crash or ANR information with SDK homeowners in Play Console
That’s it for our high 3 bulletins, there’s a lot extra to find from this 12 months’s occasion. Try this weblog put up for extra Google Play bulletins at this 12 months’s Google I/O.
