Yesterday, Air Wi-fi simply popped-up on the radar. They’re a brand new firm with a prime group of executives who’re utilizing a brand new twist of DOCSIS to assist firms provide wi-fi broadband. This wi-fi DOCSIS helps cable tv, broadband suppliers and wi-fi networks rapidly develop their capacity to supply information or broadband companies to their prospects.
DOCSIS is a expertise that’s already getting used within the cable TV trade to ship information. The distinction right here is that that is wi-fi, and that could be a compelling answer to a rising drawback.
I used to be just lately briefed by Air Wi-fi senior executives. I’ve to confess the area they’re in, wi-fi information, appears to be quickly rising in significance as a brand new answer to a rising drawback confronted by firms in a number of sectors.
FWA let’s wi-fi carriers compete with cable TV on wi-fi broadband
FWA was first to market with their new thought. This expertise let’s wi-fi carriers provide wi-fi broadband to their prospects. That is excellent news for the wi-fi trade, however not a lot for the cable TV wireline broadband companies.
FWA lets wi-fi networks compete with cable TV wireline broadband. This creates a brand new aggressive battleground towards the cable tv trade.
Subsequent, Air Wi-fi is leaping in with their wi-fi DOCSIS expertise.
It appears to be like like it will likely be a manner for the cable TV trade to assist them dangle onto their helpful broadband prospects utilizing wi-fi expertise and their current DOCSIS.
Will Air Wi-fi DOCSIS work with or compete with FWA?
At this time, broadband is the middle of the cable TV universe. Going ahead, DOCSIS wi-fi broadband expertise can even assist wi-fi carriers and broadband suppliers as effectively with new companies.
An fascinating query is, will Air Wi-fi DOCSIS expertise compete with or work with FWA contained in the networks of wi-fi carriers? What about different firms like cable TV and broadband opponents?
It might rely upon how this new phase develops over time. So, we don’t know but. We should wait and see.
Air Wi-fi has began testing their gear with a rising variety of cable TV and broadband opponents, globally. They’re nonetheless early within the course of.
Early adopters act first for a aggressive benefit
This can be a new thought which must be confirmed amongst all these firms and their networks. Some will bounce in sooner whereas others will take their time. Early adopters will enter first.
There are early adopters or leaders, then there’s the remainder of {the marketplace}.
The issue that’s in Air Wi-fi favor is the truth that if opponents appear to leap on this new expertise as a result of it’s confirmed, then others will begin to bounce in as effectively.
Air Wi-fi says they’re first to market with wi-fi DOCSIS
Air Wi-fi tells me they’re the primary to market with this new method of wi-fi DOCSIS.
Meaning at this time, they are saying they don’t have any direct competitors. One thing which can change rapidly as soon as this turns into a confirmed answer.
Air Wi-fi has a giant job forward of them. They should create an consciousness of this new trade phase. They should promote each their very own firm and educate {the marketplace} on this new answer as effectively.
Wi-fi carriers use FWA to compete with cable TV wired broadband
Backside line, at this time wi-fi carriers are beginning to provide FWA wi-fi broadband companies as a brand new development engine. That is early in its development curve as effectively.
Meaning FWA from wi-fi carriers threatens the cable TV broadband operators. That’s why they should discover a new answer to hold onto their broadband market share.
Might this Air Wi-fi DOCSIS wi-fi broadband service be that magic bullet?
Every thing is altering. What is going to {the marketplace} appear like tomorrow? What new companies will we be utilizing tomorrow?
So, Air Wi-fi is saying they’re coming into the aggressive market. First with testing, then with rolling out their companies to a rising variety of firms and networks.
This can be the start of what could flip into a really fascinating story to observe. This might be the following era of broadband.
I’ll observe them going ahead and be taught extra about Air Wi-fi and write extra about what I be taught.
