Regardless of document quarter, Google Pixel gross sales stay exterior prime 5

Google Pixel telephones are gaining traction within the aggressive smartphone market, reaching their highest-ever quarterly gross sales in Q3 2024. This milestone comes amid the launch of the Pixel 9 sequence and the lingering success of the Pixel 8a, however Google nonetheless can’t break into the highest 5 distributors.

The report from Counterpoint Analysis exhibits that the broader smartphone market noticed a modest 2% progress year-on-year in Q3. Main manufacturers like Samsung and Apple maintained their positions on the prime, with Samsung capturing 19% of the market share, although down barely from final yr’s 20%. In the meantime, Xiaomi strengthened its foothold with a 14% share, adopted by OPPO and vivo, every holding 9%.

Regardless of its document gross sales, the possible motive that Google stays exterior the highest 5 is that the figures are primarily based on quantity. Whereas we will’t see exhausting quantity right here, the truth that Google doesn’t supply a genuinely budget-priced possibility might restrict its enchantment in some markets. And there’s additionally the truth that Pixel units usually are not obtainable in as many areas as a few of its opponents.

In distinction, apart from Apple, the highest 5 smartphone makers owe their success partly to their inexpensive choices. Manufacturers like Xiaomi and vivo have constructed massive buyer bases by providing competitively priced units that enchantment to a broader viewers. Motorola and HUAWEI, whereas not within the prime 5, have additionally achieved spectacular progress by providing budget-friendly smartphones, fueling their almost 30% surge in gross sales in Q3.

Google’s failure to climb greater in these rankings is unlikely to concern the producer. Report gross sales primarily based on the model’s efficiency within the premium and mid-tier classes counsel that it’s prone to be driving big income general.