Typically intuitive logic simply would not work. Living proof: you may be inclined to imagine that the most affordable iPad is the most effective promoting iPad. However no. It is truly the alternative.
The perfect promoting iPad is the iPad Professional, in accordance with a brand new report from CIRP at this time. Within the second quarter of this yr (April to June), iPad Professional gross sales represented 43% of whole iPad gross sales, main the way in which.
In second place, as you possibly can see, was the vanilla iPad with 35% of the pie, adopted by the iPad Air with 12% and iPad mini with 10%. In comparison with Q2 2023, the iPad Professional’s piece of the pie has grown by 5%, the vanilla iPad’s remained stagnant, whereas the iPad Air and iPad mini shares each declined to make room for much more iPad Professional gross sales.
Now, there’s a fairly apparent caveat right here. The brand new iPad Professional fashions launched in Could, proper in the midst of Q2, and that clearly had an affect on these numbers. Then once more, new iPad Air fashions additionally launched on the similar time, and but nobody appears to need these.
CIRP expects market share stabilization for the iPads to happen inside one or two extra quarters, which is after we’ll discover out extra definitively if the iPad Professional soar was only a limited-time incidence primarily based on the launch time-frame of the most recent era.
