Regardless of posting document international Q3 iPhone shipments of 54.5 million items final quarter, it was Samsung that led the trade in smartphone deliveries over the three months from July via September.
In keeping with Canalys, Samsung shipped 57.5 million handsets throughout Q3 which included the discharge of the
Galaxy Z Fold 6 and the
Galaxy Z Flip 6 foldables. Samsung had a 2% decline within the variety of telephones shipped year-over-year which resulted in a small decline in market share to 19%.
Apple grew its Q3 iPhone deliveries by 9% and the aforementioned document 54.5 million iPhone items shipped gave it an 18% market share. Throughout final 12 months’s third quarter, Samsung shipped 8.6 million extra telephones than Apple. That hole has been decreased by 65% to three million telephones. Apple was helped by the late Q3 launch of the brand new
iPhone 16 sequence.
Canalys Analyst Le Xuan Chiew famous that Apple achieved document Q3 shipments pushed by a strategic mix of channel and provide chain optimization. “Put up-WWDC’s Apple Intelligence bulletins, customers are actively upgrading from older
iPhone 12 and 13 fashions to embrace this new expertise. Furthermore, Apple’s diversified iPhone manufacturing, notably in India, has considerably decreased lead occasions, streamlining pre-order achievement and stimulating native demand via aggressive pricing.”Â
Apple decreased Samsung’s lead in international smartphone shipments through the third quarter of 2024. | Picture credit-Canalys
Chiew went on so as to add, “Supplementary manufacturing of previous-generation iPhones, such because the
iPhone 13 and 15, in India has additional bolstered Apple’s operator channel shipments into the US and Europe, enabling it to reclaim market share within the mid-range section and capitalize on substitute demand. However, it’s important to notice the geopolitical obstacles, and the delayed deployment of Apple Intelligence could considerably hinder Apple’s efficiency each within the festive fourth quarter and in 2025.”
Following
Samsung and Apple, in third-place we’ve
Xiaomi. The Chinese language telephone producer shipped 42.8 million telephones from July via September which was the results of a 3% improve in deliveries on an annual foundation for the quarter. Xiaomi’s market share remained flat at 14% throughout Q3 2024 in contrast with Q3 2023.
There was an enormous drop off within the variety of smartphones shipped between third-place Xiaomi and fourth-place Oppo because the latter delivered 28.6 million handsets through the third quarter. Oppo had a stable 8% annual improve in shipments over the three months which allowed it to maintain its 9% market share.
The telephone producer among the many high 5 that had the perfect enchancment in shipments through the third quarter was vivo. One of many manufacturers belonging to China’s BBK Electronics (together with Oppo, OnePlus, Realme, and iQOO), vivo delivered 27.2 million telephones throughout Q3 which was up 24% over the 22 million it shipped throughout final 12 months’s third quarter. Because of the large acquire, vivo’s Q3 market share rose from 7% final 12 months to 9% this 12 months.
Worldwide, 309.9 million telephones have been shipped through the third quarter of 2024. That’s up 5% in comparison with the 294.6 million items shipped globally throughout final 12 months’s third quarter.
