In Q3 2024, Samsung solidified its place as the chief within the world smartphone market, reaching a complete of 57.5 million shipments. Nevertheless, it additionally recorded a year-on-year decline of two%, making it the one main participant to take action. In distinction, Apple, Xiaomi, Oppo, and Vivo skilled year-on-year development charges of 9%, 3%, 8%, and 24%, respectively.
This determine contributed to an general year-on-year development of 5% in smartphone shipments, reaching practically 310 million items—the strongest third-quarter efficiency since 2021. The rise is attributed to aggressive product launches and powerful shopper sentiment, which have inspired upgrades throughout varied market segments.
Samsung led with 57.5 million shipments within the world smartphone market in Q3 2024
In accordance with a report by market analysis agency Canalys, the expansion in smartphone shipments was fueled by refreshed product portfolios from quite a few manufacturers. Samsung’s streamlined entry-level lineup performed an important position in its success, interesting to budget-conscious shoppers on the lookout for worth with out compromising on high quality.
Apple follows intently behind, securing second place with report shipments of 54.5 million items, largely pushed by the profitable launch of the iPhone 16 collection. The brand new fashions, notably in style in rising markets, have benefitted from decreased {hardware} gaps between the bottom and Professional variations, enabling Apple to faucet right into a wider shopper base. Moreover, strategic manufacturing optimizations, together with important manufacturing efforts in India, have helped Apple improve its provide chain and cut back lead instances, additional stimulating demand.
Xiaomi retains its third-place place with 42.8 million items shipped, sustaining a 14% market share. The corporate’s strategic stock administration for brand spanking new launches in core markets has been instrumental in its efficiency. OPPO and vivo rounded out the highest 5, with shipments of 28.6 million and 27.2 million items, respectively. Each manufacturers have demonstrated wholesome development within the aggressive Asia Pacific area.
Canalys Analyst Le Xuan Chiew highlighted that Apple’s report Q3 shipments stemmed from a mix of channel and provide chain optimizations. As shoppers improve from older iPhone fashions, Apple can be experiencing elevated shipments of previous-generation iPhones, notably in India, which has bolstered its market share within the mid-range phase. Nevertheless, geopolitical challenges and delays in deploying new applied sciences could hinder Apple’s efficiency within the upcoming festive quarter and past.
OPPO has efficiently launched merchandise inside the $100-$200 value phase
Canalys Senior Analyst Toby Zhu highlighted the extraordinary competitors within the low-end smartphone market, which persists regardless of earlier sturdy shopper demand.
Manufacturers like OPPO have efficiently launched merchandise inside the $100-$200 value phase, notably in Southeast Asia, witnessing important development. Nevertheless, rising part prices and channel saturation pose challenges to sustaining profitability.
Wanting forward, Canalys stays cautiously optimistic concerning the smartphone market. With rising markets, akin to Southeast Asia and Latin America, outperforming others, distributors are refining their stock methods and model positioning to drive development into 2025.
