Apple nonetheless leads the worldwide pill market regardless of Amazon’s superb quarter

Apple

Apple nonetheless leads the worldwide pill market regardless of Amazon’s superb quarter

Mojahid

November 3, 2024

Apple nonetheless leads the worldwide pill market regardless of Amazon’s superb quarter

The worldwide pill market had a stable third quarter this 12 months with shipments of the machine rising a powerful 20.4% year-over-year to 39.6 million items. A part of the rationale for the robust enhance was the poor numbers that the pill market had final 12 months. 2023 was the primary 12 months that Apple went with out introducing a brand new iPad since introducing the primary one in 2010.

To this point this 12 months Apple has unveiled two new iPad Professional fashions, each with OLED shows, and each powered by the M4 chipset. Additionally launched this 12 months had been two iPad Air (2024) fashions each outfitted with the M2 chipset. Apple additionally added a brand new 13-inch variant to the iPad Air (2024); that line now has 11-inch and 13-inch choices, similar because the iPad Professional, for individuals who desire a large-screen iPad however do not wish to pay prime greenback for an OLED show. Simply final month the iPad mini (A17 Professional) was unveiled.

In response to IDC, the iPad remained on the prime of the pill market as Apple shipped 12.6 million tablets throughout Q3. The small 1.4% annual achieve was helped by Again to Faculty purchases of the brand new iPad mini. Apple’s market share declined by six proportion factors to 31.7% from 37.7% throughout the identical quarter final 12 months.

Samsung had quarter with year-over-year good points of 18.3% within the variety of tablets delivered throughout Q3. Nearly as good as this sounds, it nonetheless trailed general pill shipments of 20.4% through the quarter which explains why Sammy’s world market share within the pill business declined from 18.2% to 17.9%. The quarter noticed Samsung launch new premium slates such because the Galaxy Tab S10 Extremely and Galaxy Tab S10+ with AI options. Q3 gross sales had been pushed by the low-end Galaxy Tab A9 fashions.

In third place, with 4.6 million tablets delivered through the third quarter, was Amazon. The corporate greater than doubled the variety of tablets it shipped through the quarter (up 111.3%). Amazon’s world pill market share rose 5 proportion factors from 6.6% to 11.6% because the Hearth HD 8 mannequin was refreshed with AI capabilities. Most of Amazon’s Q3 2024 pill gross sales got here from purchases made throughout Prime Day.

“There are a number of interesting alternatives for distributors to extend their presence within the pill market – collaboration with instructional establishments, leisure and gaming, cross machine connectivity, integrations in healthcare and lots of extra. Embracing AI-powered options to boost person expertise will facilitate development throughout these areas. Current improvements in AI have begun to draw customers keen to pay a premium value. As AI options and functions develop, extra customers will prioritize these superior capabilities of their subsequent buy.”-Anuroopa Nataraj, senior analysis analyst with IDC’s Mobility and Shopper System Trackers

Huawei completed fourth after producing an excellent 44.1% year-over-year achieve in Q3 pill deliveries which was greater than twice the speed that the worldwide pill market grew at through the quarter. The Chinese language producer shipped 3.3 million slates through the three months and the corporate’s worldwide pill market share rose from 6.9% through the third quarter final 12 months to eight.2% this 12 months.

Apple continues to lead the global tablet market while Amazon more than doubles shipments. | Image credit-IDC - Apple still leads the global tablet market despite Amazon's amazing quarter

Apple continues to steer the worldwide pill market whereas Amazon greater than doubles shipments. | Picture credit-IDC

And rounding out the highest 5 was Lenovo. The corporate underperformed the pill market through the third quarter by transport 14.7% extra tablets from August by October. International market share declined from 8% to 7.6% as shipments hit 3 million tablets for the third quarter.

General, IDC says 39.6 million tablets had been shipped worldwide throughout Q3, up from the 32.9 million delivered throughout final 12 months’s third quarter.

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