X is bumping up the fee of its Premium+ subscription by a hefty 37.5%, the steepest hike since Elon Musk took over the platform in 2022. For US customers, the month-to-month worth jumps from $16 to $22, whereas the annual subscription leaps from $168 to $229.
X is defending its Premium+ worth hike with three key factors. First up, the subscription now gives a totally ad-free expertise, letting customers browse with out interruptions.
Second, Premium+ subscribers acquire entry to extra perks, together with precedence assist from @Premium, a brand new Radar device for monitoring key phrases and developments, and elevated limits on Grok AI fashions. Lastly, X emphasizes that subscription charges assist fund its creator program, which rewards customers for producing participating and high-quality content material.
Your subscription now extra straight fuels our evolving creator program. We have shifted our income share mannequin to reward content material high quality and engagement slightly than advert views alone. Your Premium+ subscription charge contributes to this new, extra equitable system the place creator earnings are tied to the general worth they convey to X, not impressions of advertisements.
– X, December 2024
New Premium Plus subscribers will probably be charged the up to date charges straight away, whereas current subscribers will see the value hike take impact on January 20, 2025, or with their first billing cycle after that date. The adjustments aren’t restricted to the US. Within the EU, the month-to-month charge jumps from €16 to €21, and in Canada, the fee rises from $20 to $29.
X is feeling the warmth as competitors heats up from Meta’s Threads and Bluesky, each of which stay ad-free and fully free to make use of (for now, not less than). With the subscription charges for Musk’s app climbing even larger, I believe there is a good likelihood extra customers will begin leaping ship to check out these alternate options.
