Beneath the excitement of Gemini Dwell and the shiny new Pixel {hardware}, one announcement from yesterday’s Google keynote that actually caught my eye was the multi-year partnership between Peloton and Fitbit. Not solely are Peloton’s lessons top-notch, including severe worth to a Fitbit subscription, however this deal may simply be my ticket to utilizing the Peloton app totally free.
Right here’s the inside track: beginning in September, Fitbit Premium customers will get complimentary entry to over 10 kinds of Peloton lessons, together with power coaching, Pilates, working, and boxing. This collaboration is a part of a long-term settlement between Peloton and Google. Plus, Peloton members can look ahead to particular offers on the Google Pixel Watch Collection and Fitbit Cost 6 (assessment).
Why is that this such nice information?
Though the Peloton lessons will likely be accessible to Fitbit Premium members within the US, UK, Canada, and Australia—and I dwell in Germany—this announcement continues to be unbelievable. Peloton has been struggling to remain afloat for the reason that post-COVID period, with the most recent blow being the CEO who was supposed to avoid wasting the corporate stepping down in Might. I truthfully thought my weekly runs with Suzy Chan on the free model of the Peloton app had been coming to an finish.
However the brand new Fitbit and Peloton partnership exhibits that the corporate is combating to remain alive. I am not naive sufficient to assume that this deal was sealed in a single day; it would nonetheless be a results of Barry McCarthy’s efforts to open up Peloton’s ecosystem throughout his tenure.
One factor is definite: not solely do Fitbit subscribers now have unbelievable exercise help with participating lessons and a various crew of instructors, however Peloton members can even breathe a sigh of aid, no less than for some time.
In the event you’re serious about trying out a few of our content material on Peloton {hardware}, I counsel studying on the Peloton Tread assessment, and the Peloton Bike+ assessment. In each analyses, my colleague Stefan and I totally dive into the construction of Peloton lessons as effectively.
Now I am curious: what’s your tackle the Peloton and Fitbit deal?
