It’s all the time thrilling to develop a product and introduce it to the market. At any time when I tackle this problem, I ponder if the brand new product will resonate with clients — maybe, it is going to even develop into a sport changer and affect lives in significant methods.
If we glance extra intently on the product growth course of, design makes modern applied sciences shine whereas expertise makes design goals a actuality. Solely when design and expertise are in excellent concord can we develop a product that gives real worth to our customers. Samsung Electronics excels at balancing design with modern expertise, and we frequently attempt to create merchandise that mix seamlessly into our clients’ lives.
To this finish, we now have redefined our design philosophy as we strategy 2030. “Samsung Design Id 5.0 (DI 5.0): Important∙Progressive∙Harmonious”1 is the brand new path that may outline the longer term we hope to supply.
Samsung’s Design Philosophy and Its Evolution
Greater than 1,500 designers work at Samsung’s seven international design studios to unravel on a regular basis issues dealing with a variety of shoppers, every from a special tradition or background with distinctive preferences and tastes. On the middle of this effort is Samsung’s design philosophy — “Impressed by People, Creating the Future” — which has not modified since its inception in 1996.
However the way in which individuals reside and expertise their lives is consistently altering, and we now have needed to refine and evolve our design identification to mirror that. “Samsung Design Id 5.0: Important∙Progressive∙Harmonious” is the imaginative and prescient that may information us by means of 2030. Shifting ahead, we’ll proceed to introduce smartphones, TVs, fridges and different merchandise that mirror this new mindset.
Important∙Progressive∙Harmonious. What Does That Imply?
Important design focuses on the unique intent and goal of the product — to supply an optimized person expertise with none pointless components. This yr, the newest Galaxy S24 sequence permits customers to intuitively expertise the features of a cell product with its unified look and skinny bezel. Our TVs with Infinity Air Design seem to drift in mid-air for extra immersive viewing. However, our all-in-one washer and dryer maximizes area effectivity by means of a minimalist design.
Progressive design brings beneficial adjustments — not merely novelty — to our clients’ lives. Examples embrace a TV that mechanically upscales low-resolution pictures to 8K degree utilizing AI expertise; an AI-based robotic vacuum cleaner that mechanically acknowledges ground sort, objects and dwelling areas for optimum cleansing; and a Dwell Translate characteristic that helps smartphone customers overcome language limitations by means of real-time translation. These merchandise all merge innovation with creativity.
Harmonious design embodies the need to unify merchandise and other people with society, the surroundings and different human values. SmartThings improves comfort by integrating and connecting merchandise for customers to manage remotely. In the meantime, Music Body, a customizable frame-shaped speaker, blends into any inside. Designs that create concord between merchandise and clients’ every day lives — moderately than designs that announce their very own existence — are the type we’ll proceed to pursue.
A Way forward for Infinite Potentialities
At Samsung, that is our dedication — to be trustworthy to our important goal, innovate endlessly and create designs that harmonize with our customers’ lives. We purpose to empower clients across the globe and enrich their lives by providing significant experiences, it doesn’t matter what Samsung merchandise they select.
At Milan Design Week 2024, we’re presenting the exhibition “Newfound Equilibrium” to showcase an inspiring imaginative and prescient for a greater future — one which achieves the fitting stability between people and expertise. Be part of us on April 16 for a way forward for infinite prospects.
1 Historical past of Samsung’s Design Identities
Design Id 1.0 (2001-2005): Simplicity with Resonance
Design Id 2.0 (2006-2010): Create an Emotional Journey
Design Id 3.0 (2011-2018): Make It Significant
Design Id 4.0 (2019-2022): Be Daring. Resonate With Soul.
Design Id 5.0 (2023-2030): Important∙Progressive∙Harmonious.
