[AI Leadership] ② Shaping Personalised AI With Knowledge Intelligence and System Connectivity – Samsung World Newsroom

The age of personalised AI is right here. Samsung Electronics affords protected, tailor-made AI experiences backed by person insights throughout its merchandise — from cellular gadgets and TVs to dwelling home equipment — by means of steady innovation in software program and platform expertise.

Simply as efficiency metrics and bodily measurements are important to designing personalized exercise routines for skilled athletes, information performs a vital position in creating personalised AI. As such, Samsung is prioritizing information intelligence analysis to remodel huge quantities of knowledge into significant and intuitive person experiences.

Samsung Newsroom takes a better take a look at how Samsung’s superior information analysis and revolutionary connectivity options are pioneering the period of personalised AI.

The Energy of Knowledge Intelligence in Personalised AI

A very personalised AI expertise begins with understanding the person. Knowledge intelligence identifies a person’s wants at particular moments based mostly not solely on historic gadget utilization information but additionally on the person’s current context. This permits applicable companies to be delivered in a well timed method. Nevertheless, there are challenges — for instance, customers don’t hand in refined stories of their wants and desires; the matching of anticipated wants and potential companies have to be carried out in actual time; and most of all, private info should always be saved protected.

As Samsung reaches customers throughout practically all each day touchpoints — together with work, leisure, family chores, well being and safety — the corporate has the distinctive alternative to achieve deep insights into person behaviors and preferences.

So as to harness this potential, Samsung has strengthened its information expertise capabilities by researching person information collected yearly from a whole lot of tens of millions of gadgets and companies — all in strict compliance with inner and exterior rules. As AI fashions develop a greater understanding of customers by means of information assortment, processing and evaluation, they will leverage retrieval-augmented technology (RAG) to ship extra personalised companies for various contexts. By utilizing applied sciences to attach dependable, logic-based information bases to massive language fashions (LLMs), these AI fashions entry the most recent, most dependable info and discover essentially the most appropriate solutions.

As Samsung focuses on applied sciences that join information to refine personalised AI experiences, a key query is how can such huge and complicated information be managed extra successfully and tailor-made exactly to particular person wants? The reply, partly, lies in information graphs.

▲ Yunsu Lee, VP, Head of Knowledge Intelligence Crew, Samsung Analysis explains information intelligence.

Enhancing AI Experiences With Data Graphs

A information graph is a information illustration expertise that organizes associated info in an interconnected graph format, making it simply interpretable for each people and computer systems. By defining particular person entities throughout the information and linking them, their relationship could be represented as a “triple” within the type of “topic — predicate — object.” For instance, “the capital of South Korea is Seoul” could be represented within the following graph, “South Korea — capital — Seoul.” Varied sorts of information comparable to individuals, objects, instances and locations could be structured in a extremely refined method by connecting quite a few entities on this triple format.

Not like conventional relational databases that fill tables with info, information graphs successfully retailer information and rapidly retrieve info or new inferences as wanted.

▲ (Proper) Data graphs can retailer information extra effectively than relational databases (left).

Samsung is actively advancing analysis in information graphs. Whereas earlier types of information utilization had been restricted to particular person apps, this expertise permits without cost information search and utilization throughout app or service boundaries — enabling a hyper-personalized expertise as if the gadget had been tailor-made solely to the person.

When mixed with Samsung’s on-device AI, information graphs enable customers to expertise extremely personalized AI companies whereas defending delicate private information from exterior publicity. This expertise is predicted to be utilized throughout varied merchandise and gadgets.

The important thing to implementing information graphs is the power to rapidly discover particular solutions from info represented within the graph. Changing always altering real-world information into graphs and effectively extracting info requires advanced computations — and because the graphs develop, fast info retrieval turns into tougher.

To bolster its capabilities on this space, Samsung acquired Oxford Semantic Applied sciences in July. Oxford Semantic Applied sciences, a U.Okay.-based startup famend for its information graph expertise, makes a speciality of optimizing information processing and superior inference to facilitate swift understanding and exact extraction of data from information graphs.

Samsung has collaborated with Oxford Semantic Applied sciences on graph databases and ontologies¹ since 2018, and the current acquisition is anticipated to create synergy in personalised AI analysis throughout Samsung’s product ecosystem. The corporate plans to develop functions that provide precious experiences to customers and discover new analysis avenues in varied areas together with the mixing of generative AI and information graphs.

Empowering On a regular basis Life With Knowledge-Pushed Insights

Samsung is quickly incorporating personalised AI options powered by information intelligence throughout a variety of services to complement customers’ each day lives.

Digital healthcare is one instance. The Galaxy Watch7 and Galaxy Ring comprehensively analyze person well being information together with sleep, train and coronary heart price to supply an Vitality Rating by way of the Samsung Well being app. Going past easy information measurement, this evaluation offers an easy-to-understand numeric abstract of a person’s each day well being standing and personalised insights for particular person actions. By researching the weighted significance of every issue within the Vitality Rating based mostly on age and gender, Samsung has developed a extra personalized method to well being administration.

The leisure expertise has additionally been enhanced by means of data-driven insights. Within the U.S., Gaming Hub — Samsung’s sport platform obtainable on its smartphones — makes use of explainable AI (XAI) to supply personalised sport suggestions. Leveraging a mannequin of the person’s preferences, this expertise not solely recommends video games but additionally explains the reasoning behind every suggestion to assist customers choose the video games that swimsuit them finest.

▲ Vitality Rating

Refined AI Experiences With SmartThings

Personalised AI will evolve as extra gadgets join with one another and purchase utilization information from customers’ each day lives. At Samsung Developer Convention 2024 (SDC24) in October, Samsung unveiled House Perception — a service that enables customers to handle and management their sensible dwelling by means of SmartThings. The characteristic analyzes customers’ life-style patterns, gadget utilization historical past and residential situations to offer real-time stories and tailor-made suggestions comparable to turning off gadgets or using particular options based mostly on totally different conditions.

As well as, Samsung has a personalised AI characteristic to help the well-being and security of members of the family in want. Launched in June, SmartThings Household Care permits customers to remotely monitor members of the family and take any needed actions by means of SmartThings-connected gadgets and location-based information. The corporate plans to develop these AI-connected capabilities to well being gadgets, supporting household well being in areas like sleep and weight-reduction plan.

Samsung is advancing expertise that enables gadgets to acknowledge customers and supply seamless, personalised experiences throughout all related gadgets. For instance, the corporate is planning to allow customers who’ve massive textual content mode activated on their smartphones to robotically apply the setting to different gadgets with a single voice command. Moreover, Samsung is exploring capabilities that use sensors and gadgets throughout the dwelling to detect a person’s location and modify lighting, temperature and humidity in keeping with particular person preferences.

▲ Samsung welcomed new AI experiences at SDC24.

Personalised AI Wants Sturdy Safety

Safety is a elementary requirement for delivering protected, personalised AI. To make sure the safety of non-public info and tackle biases in AI programs, a multi-faceted method is required — together with bettering information processing and mannequin coaching processes and implementing a rigorous verification course of for outputs.

When accumulating inner and exterior information for AI mannequin coaching, Samsung performs information pre-processing to test and filter for privateness violations. Moreover, the corporate is strengthening its security verification of AI outputs by addressing dangers associated to hurt, bias, privateness and jailbreak² vulnerabilities.

Samsung’s Knox Matrix additional elevates safety in a multi-device related setting. Utilizing blockchain expertise, related gadgets can monitor one another for safety threats by means of Belief Chain; securely share person information by transmitting solely encrypted info to servers by way of Credential Sync; and apply constant safety requirements throughout working programs comparable to Android, Tizen and Home windows with Cross Platform. Samsung plans to develop Knox Matrix to cowl its cellular gadgets, TVs and residential home equipment.

▲ Knox Matrix

Samsung continues to develop its person base by means of superior information expertise and multi-device connectivity experiences, leveraging information insights to drive analysis and bolster its aggressive edge. By means of these endeavors, the corporate is fueling the fast development of personalised AI and inserting more and more revolutionary experiences at customers’ fingertips. Partly three of this sequence, Samsung Newsroom will discover how varied strategies in Samsung’s AI technique meaningfully change customers’ lives.

¹ A search technique that finds objects by including logic comparable to connection relationships and inclusion relationships.
² Assault strategies that bypass security measures and moral tips of AI fashions to create malicious content material.