Friday, November 22, 2024

All out assault: Samsung is making a documentary with former “Apple Geniuses”

Samsung’s latest commercials have proven a development of going after Apple immediately, although it ought to actually give attention to its Chinese language opponents. Now it appears to be like like the corporate is engaged on a documentary or movie of some type the place it’ll interview former Apple staff, particularly Apple Geniuses.“They thought they’d the solutions, now they solely have questions,” reads the tag line. The teaser exhibits a “former Apple Genius” on the point of be interviewed in an ominous room. Samsung’s advertising and marketing account on Reddit assures the commenters that that is one thing they gained’t need to miss.

That is removed from the primary time Samsung has attacked Apple immediately by way of Reddit promoting. Just some days in the past I saved coming throughout an advert that requested “can your Apple do that” whereas utilizing an image of an apple as an alternative of the title. This documentary, nonetheless, appears to be a way more private ordeal.

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Samsung has simply launched the Galaxy S24 FE as rumors in regards to the S25 lineup make headlines. | Video credit score — Samsung
In case you’re unaware, an Apple Genius is a buyer assist consultant who’s way more educated about Apple merchandise. Some Apple shops include a Genius Bar the place you may get hands-on diagnostics and restore providers from aforementioned Geniuses. Strange buyer assist additionally typically redirects you to an Apple Genius when an issue is simply too complicated.

Although Samsung hasn’t offered a lot info but we will fairly assume that the documentary goals to “expose” sure parts of Apple’s internal workings. It’s by far essentially the most profitable advert this specific Samsung account has made on Reddit. As anticipated, the response to this teaser trailer was very divided.

Whereas some Samsung customers joked about reaching for the popcorn, others mentioned this made them need to swap to Pixel or iPhone. Former Android customers mentioned because of this they’d left within the first place, and others but known as out Samsung for its personal issues. A separate Reddit submit had folks speaking about whether or not Samsung ought to make investments this advertising and marketing funds into its engineering as an alternative.

The teaser did its job, although, and my curiosity has been piqued. Let’s see what Samsung’s managed to dig up on Apple.

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