Posted by Robbie McLachlan, Developer Advertising
In our newest movie for #WeArePlay, which celebrates the individuals behind apps and video games, we meet Robson from Rio de Janeiro, Brazil. Because the co-founder of Estante Mágica, he created an app that turns children into printed authors, sparking their creativeness and love for studying. Robson’s journey from the favelas to making a platform that evokes tens of millions of younger minds helps to revolutionize schooling in Brazil. Uncover how Estante Mágica is making a long-lasting impression on schooling, one story at a time.
What was the inspiration behind Estante Mágica?
It’s a mixture of my private journey and a deep perception within the transformative energy of schooling. Rising up within the Rocinha favela, I noticed first-hand how schooling may change lives — my illiterate grandparents all the time believed that schooling was the important thing to actual change, and handed that perception all the way down to me. I needed to create a software that nurtures literacy so I teamed up with my pal Pedro to create Estante Mágica.
Estante Mágica, which interprets to “Magic Bookshelf,” is our method of giving each baby the possibility to develop into an creator, create one thing magical that they are often pleased with, and to see their very own creativeness come to life. We designed the app to be a bridge, reaching not simply city faculties but in addition rural and underserved communities, together with indigenous villages and areas with fewer assets.
Are you able to inform us a few second that confirmed you the facility of Estante Mágica?
Lately, I visited a college in a small village in Rio de Janeiro. The principal apologized for being late to our assembly, explaining that she had simply met with a father and mom who needed to enroll in grownup schooling courses. When she requested them why they needed to study to learn and write of their 30s and 40s, they instructed her, “Our son wrote a guide right here final 12 months, and we do not know find out how to learn it. It is our dream to have the ability to learn the guide our son wrote.” That second hit me exhausting. It was proof that our app isn’t nearly serving to children develop into authors; it is about inspiring total households to embrace literacy and schooling.
Inform us in regards to the Autograph Days
These occasions are held at faculties and are all about celebrating the younger authors who’ve created their very own books. Every baby receives a printed copy of their guide, and the day is about up identical to a standard guide signing occasion. The occasion isn’t solely in regards to the youngsters’s exhausting work but in addition a second of pleasure for fogeys and lecturers, who see the enjoyment and confidence this expertise brings to the children.
What’s subsequent for Estante Mágica?
One main focus is integrating extra AI into the app. We need to make it in order that when children create their characters or tales, they will work together with them extra dynamically. Think about a personality in a sport having the ability to reply to a toddler’s questions or feedback – that’s the form of interplay we’re aiming for. We’re maintaining a tally of some new options like text-to-video and image-to-video which may add a complete new layer to how children can deliver their tales to life. In the end, we’re planning to deliver the magic of storytelling to youngsters around the globe and develop our platform to extra faculties, particularly in underserved areas.
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