Posted by Robbie McLachlan, Developer Advertising

In our newest movie for #WeArePlay, which celebrates the folks behind apps and video games, we meet Mesty and Garri – the husband and spouse duo who created Tentang Anak. Their app helps mother and father throughout Indonesia navigate their parenting journey with confidence: with a concentrate on little one well being, development monitoring, and offering accessible knowledgeable consultations.

What impressed you to create Tentang Anak?

Mesty: I noticed a lot misinformation about little one well being and parenting, particularly in Indonesia the place there’s an enormous hole between the variety of pediatricians and youngsters. I needed to supply mother and father with dependable, accessible info that might assist them elevate wholesome, well-rounded youngsters, permitting them to really feel assured and calm of their parenting journey.

Garri: For me, it was about seeing the necessity for a one-stop answer for fogeys. All the things was scattered—being pregnant, development monitoring, knowledgeable recommendation—and I spotted we might create one thing that brings all of it collectively in a single place. I needed to construct a platform that supported mother and father, particularly in distant areas, with all the things they should elevate their youngsters with confidence.

How does Tentang Anak be certain that the knowledgeable recommendation is each correct and accessible to oldsters in distant areas of Indonesia?

Mesty: We be certain that to companion with a group of extremely certified pediatricians, psychologists, and little one improvement specialists to make sure our recommendation is correct and up-to-date.

Garri: Precisely, staying present with the most recent analysis and finest practices is essential. Misinformation can have a huge effect, particularly in terms of little one well being. Mother and father usually flip to social media or unverified sources for solutions, which might result in confusion and even hurt. By partnering with certified specialists and always updating our content material, we ensure that mother and father get correct, dependable, and well timed recommendation. That is particularly essential in distant areas the place entry to healthcare professionals may be restricted.

How has Google Play supported Tentang Anak?

Garri: Google Play has offered us with the instruments and assist to optimize our app’s efficiency and engagement. From utilizing Google’s analytics and A/B testing to enhance the consumer expertise, to the seamless distribution by means of the Play Retailer, Google has been a key companion in scaling Tentang Anak and ensuring mother and father throughout Indonesia can entry the app.

What’s subsequent for Tentang Anak?

Mesty: We’re centered on increasing our attain throughout Indonesia, making certain that extra mother and father, particularly in distant areas, have entry to the assist and assets they want. We’re additionally enhancing our app with extra interactive options to maintain mother and father engaged and knowledgeable.

Garri: On the identical time, we’re increasing our choices with merchandise for kids, together with youngsters’s books, nutritional vitamins, and skincare. Our objective is to make Tentang Anak the go-to platform and model for all issues parenting in Indonesia, and we’re excited to see how we are able to develop and assist much more households.

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