Apple advertising and marketing video insults a complete nation forcing the tech big to take it down

Apple

Apple advertising and marketing video insults a complete nation forcing the tech big to take it down

Mojahid

August 2, 2024

Apple advertising and marketing video insults a complete nation forcing the tech big to take it down

Apple has taken down the newest episode of its humorous video sequence “The Underdogs” which was launched on July 18th. The sequence began in 2019 and focuses on the antics of a bunch of 4 workers who began as workers of a small packaging unit that was owned by a bigger firm. The 4 use Apple units completely and the purpose of those movies is to indicate how nicely these merchandise fare within the workplace as a result of their quite a few options.

Previous episodes confirmed the 4 having to make money working from home due to COVID, and lately they stop their jobs to start out their very own firm referred to as “Higher Baggage.” In fact, the brand new firm depends onApple units just like the iPhone, iPad, Mac, Apple Watch, and added within the newest video, the Imaginative and prescient Professional. The episodes have attracted numerous viewers with the third video producing greater than 33 million views.

However Apple immediately eliminated the newest video titled “OOO (Out of Workplace)” which confirmed three of our heroes flying to Thailand to supply a big order for containers from a loopy CEO. The fourth Underdog, at house nursing a damaged leg, monitored the journey utilizing FaceTime. He additionally used his Imaginative and prescient Professional to show his bed room right into a workspace (and the ceiling of his room turned a film display screen).

All of it seems like a typical video from this sequence however many went on-line to criticize Apple for the best way it depicted Thailand within the video. The corporate did work with an area manufacturing firm within the nation however the video nonetheless confirmed the Underdogs staying at a run-down resort (earlier than altering reservations to a swankier place). Different scenes from the video garnering complaints confirmed the trio driving a Thai tuk-tuk (a motorized three -wheeled taxi), and conversing with characters that might be thought of stereotypes.

Apple may need felt strain to withdraw the advert and apologize after a spokesperson for a Thai committee of the Home of Representatives stated yesterday that “Thai individuals are deeply sad with the commercial. I encourage Thai individuals to cease utilizing Apple merchandise and alter to different manufacturers.” After Apple apologized, the identical spokesman stated this morning, “Let’s have a look at the constructive facet. Apple has proven an actual intention to do enterprise in Thailand.”

“Our intent was to have a good time the nation’s optimism and tradition, and we apologize for not absolutely capturing the vibrancy of Thailand immediately. The movie is now not being aired.”-Apple

Earlier this 12 months, Apple additionally apologized and eliminated an advert for the brand new iPad Professional fashions it introduced in Might. The advert, titled “Crush,” was created to indicate how skinny the brand new iPad Professional tablets are. The video confirmed what seemed to be a hydraulic press crushing and destroying many objects reminiscent of musical devices, arcade-style video video games, an Offended Chicken ceramic piggy financial institution, a document participant, and extra.

Apple’s newest episode of “The Underdogs” is now not out there on the corporate’s YouTube channel and different platforms. For these not aware of the sequence, we have included the earlier episode of the sequence referred to as “Swiped Mac” with this text.

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