The upcoming launch of Apple Intelligence has spurred the iPhone maker’s personal “what is a photograph?” second. In an interview with The Wall Road Journal, Apple software program chief Craig Federighi stated the corporate is aiming to supply AI-powered picture modifying instruments that protect photograph authenticity.

“Our merchandise, our telephones, are used so much,” stated Federighi. “It’s essential to us that we assist purvey correct data, not fantasy.”

“Can we wish to make it straightforward to take away that water bottle, or that mic? As a result of that water bottle was there while you took the photograph,” Federighi stated following an illustration of Clear Up getting used to take away objects from the background of a picture. “The demand for individuals to wish to clear up what seem to be extraneous particulars to the photograph that don’t basically change the which means of what occurred has been very very excessive, so we’ve been prepared to take that small step.”

Apple Intelligence (at the least for now) doesn’t permit customers so as to add AI-generated manipulations to photographs like competing companies do. Any photographs which were edited utilizing the brand new object removing function can even be tagged as “Modified with Clear Up” within the Images app and embedded with metadata to flag that they’ve been altered.