Apple is secretly exploring the good glasses market, based on Bloomberg’s Mark Gurman. The corporate has reportedly signed up workers to take part in focus teams evaluating present fashions from rivals like Snap Inc. and Meta Platforms Inc. This means that Apple could also be contemplating growing its personal good glasses, doubtlessly creating a brand new class within the wearables market.
Whereas Apple already has the Imaginative and prescient Professional, it appears the corporate is thinking about a extra light-weight and reasonably priced good glasses product. Present good glasses available on the market, like these from Snap and Meta, supply options like video recording, telephone calls, and music playback. Apple may doubtlessly combine these options right into a glasses kind issue, just like its AirPods. Think about a pair of trendy glasses that allow you to take calls, hearken to music, and even document movies, all whereas staying linked to your iPhone.
Apple Imaginative and prescient Professional | Picture credit score — PhoneArena
The final word purpose for Apple, nonetheless, could also be to create true AR glasses that provide a extra seamless and immersive expertise than present fashions. Â Think about strolling down the road and seeing details about close by eating places or retailers overlaid in your view, or getting turn-by-turn instructions projected proper onto the street. This know-how continues to be in its early phases of improvement, and it might be a number of years earlier than Apple is ready to launch a product that meets its excessive requirements.
Gurman means that we’re “at the very least 5 years away from an AR expertise that might meet Apple’s high quality necessities.” Â He notes that whereas Meta and Snap have prototypes of true AR glasses, they’re nonetheless “tough” and never as superior as some reviewers counsel.
I believe it is attention-grabbing that Apple is exploring the good glasses market, particularly given their current launch of the Imaginative and prescient Professional. It looks like they’re hedging their bets and exploring completely different approaches to AR and wearable know-how. I am curious to see what sort of product they give you, and whether or not they may go for a easy, AirPods-like expertise or intention for true AR glasses. Â Personally, I am not fairly bought on the concept of carrying a pc on my face all day, however I am open to being persuaded. I believe AR has lots of potential, and I am excited to see how Apple can push the know-how ahead.
