Should you’ve spent a while on London’s Thames not too long ago – and if you have not, you undoubtedly ought to – you’ve got absolutely encountered the Battersea Energy Station. That is one among London’s historic landmarks – a gargantuan coal-fired energy station that not operates. These days, it is dwelling to many outlets and eating places. Apple’s UK headquarters are additionally on the Battersea Energy Station.
Should you’re into progressive rock (or if you happen to’re into nice music), you acknowledge the Battersea Energy Station from Pink Floyd’s masterpiece Animals (1977) – the ability station was featured on the album cowl, together with a floating inflatable pig. Stylish stuff.
Again to the current day, although.
This vacation season, Wallace & Gromit-themed decorations are lighting up London’s Battersea Energy Station, which homes Apple’s UK headquarters. From 5 p.m. to 10:30 p.m. each day via New Yr’s Eve, animated Christmas timber will seem on the landmark’s river-facing chimneys. The animation options the beloved characters adorning the timber of their distinct types, together with the antics of Feathers McGraw (a silent and villainous penguin-antagonist from the sequence).
The mission was created by Aardman, the studio behind Wallace & Gromit, utilizing Apple’s iPhone 16 Professional Max. The crew captured 6,000 stop-motion frames with the cellphone’s superior cameras, together with eight units outfitted with the 5x Telephoto lens for high-resolution ProRAW photographs. The frames have been compiled to provide a 6K animation projected onto the station’s iconic chimneys.
Greg Joswiak, Apple’s senior vice chairman of Worldwide Advertising and marketing, expressed pleasure over the collaboration, highlighting the usage of superior know-how to create a festive expertise. Gavin Unusual, director and graphic design lead at Aardman, described the mission as a novel mix of know-how and artistry, encouraging others to experiment with stop-motion animation utilizing comparable instruments.