June 19, 2024
PRESS RELEASE
Apple The Trade TRX to welcome its first prospects this Saturday, June 22, in Kuala Lumpur
Apple’s first retail location in Malaysia will provide its full lineup of services and products, unparalleled help from over 160 workforce members, and classes with native creatives
KUALA LUMPUR, MALAYSIA Apple at the moment previewed Apple The Trade TRX, the primary Apple Retailer in Malaysia. Situated within the coronary heart of Kuala Lumpur’s new Tun Razak Trade (TRX) central enterprise district, the brand new retailer will ship the magic of Apple within the nation like by no means earlier than. Prospects can uncover and purchase Apple’s progressive lineup of services and products, obtain distinctive service from educated workforce members, and learn to get probably the most out of their units by free As we speak at Apple classes.
“We dwell for moments after we can shock and delight our prospects, and we’re excited to do this in Malaysia with the opening of our first retailer within the nation, Apple The Trade TRX,” mentioned Deirdre O’Brien, Apple’s senior vp of Retail. “With the ability to help and instantly join with a brand new neighborhood is all the time a particular expertise for our retail groups, and we will’t wait to welcome prospects to this stunning house designed for discovery, creativity, and looking for the world’s most progressive merchandise.”
At Apple The Trade TRX, greater than 160 workforce members are prepared to assist prospects store for his or her favourite Apple merchandise — from the iPhone 15 lineup to the MacBook Air with M3 and the most recent iPad fashions, together with the redesigned iPad Air and extremely skinny iPad Professional with M4.
Apple The Trade TRX will likely be an inspiring hub for schooling, providing prospects free in-store classes by As we speak at Apple. Led by Apple Creatives, the occasions will empower attendees to faucet into their creativity and learn to get probably the most out of their units, with subjects starting from fundamentals and how-to classes, to iPhone picture and video excursions that make the most of the gorgeous retailer location.
To have fun the opening, a particular As we speak at Apple collection, “Jom Uncover,” will run from Saturday, June 22, by Saturday, July 6. Bringing collectively a few of Malaysia’s most celebrated creators, the classes will provide a glimpse into the artistic course of whereas showcasing Apple’s full vary of services and products.
Periods within the “Jom Uncover” collection embrace:
- Efficiency: De Fam
- Workshop: Seize Portraits on iPhone with Jason smashpop
- Highlight: Video Magic on Mac with Adam Lobo
- Workshop: Flip Concepts Into Motion on iPad with Iman Azman
- Highlight: Stay Nicely with Nana Mohd and Apple Watch
Apple The Trade TRX connects the mall’s central atrium to a lush rooftop park that wraps across the retailer’s higher stage. Emitting a heat glow at night time, the three-dimensional layered roof consists of horizontal glass panels and shading blades to cut back the solar’s rays. A central glazed oculus brings daylight into the inside and features a dynamic artificial-lighting function.
Inside the shop, a sculptural quartz and glass staircase connects the three ranges the place prospects can discover, study, and store. The Discussion board, residence to As we speak at Apple programming, is positioned on a floating deck that joins up with the mall, whereas the higher stage instantly connects with the sting of the park, bringing daylight and greenery into the shop by a steady glass façade.
Like all Apple services, the Apple The Trade TRX runs on one hundred pc renewable vitality and is carbon impartial. The shop is designed with a refined palette of high-quality supplies, together with pure stone partitions, polished stainless-steel columns, mild terrazzo flooring, and a timber ceiling.
Guests are invited to discover the encircling show tables and avenues, and store the brand new iPad Air with M2, the iPhone 15 lineup, and the most recent Apple Watch lineup — Apple’s first-ever carbon impartial merchandise. Apple Specialists are excited to attach with the area people by personalised setup and help, switching to iOS, and Apple Commerce In, the place prospects can get credit score towards a brand new gadget by buying and selling of their present one.
Simply in time for again to highschool, college students and households can save on a Mac or iPad with Apple Training Pricing obtainable solely by Apple Retail. In-store or on-line, eligible prospects can even make the most of the college pupil provide working by September 30, and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple The Trade TRX additionally gives a devoted Apple Pickup counter, making it even simpler for purchasers to put an order on-line and choose up merchandise when it’s most handy for them. And for hands-on technical and {hardware} help, prospects could make a reservation on the Genius Bar and get assist from an professional.
Apple The Trade TRX opens Saturday, June 22, at 10 a.m. MYT. Prospects are invited to take a look at curated content material celebrating the essence of creativity in Malaysia throughout Apple TV+, Apple Music, and the App Retailer, and join upcoming As we speak at Apple classes.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
Press Contacts
Brian Bumbery
Apple
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline