Apple will possible leverage its Pixelmator acquisition as a brand new subscription income stream

Apple

Apple will possible leverage its Pixelmator acquisition as a brand new subscription income stream

Mojahid

November 3, 2024

As we came upon earlier this week, Apple has acquired the favored photo-editing app Pixelmator, marking a big transfer on the earth of digital picture enhancing. This acquisition comes roughly a decade after Apple’s final main foray into skilled photograph enhancing with its Aperture software program. Pixelmator, identified for its user-friendly interface and highly effective options, has lengthy been thought-about a pure match for Apple’s ecosystem.

This is not the primary time Apple has acquired a preferred app. Keep in mind Darkish Sky, the hyperlocal climate app? Apple acquired it after which built-in its options into its personal Climate app. There are different examples too, like Workflow, which developed into the Shortcuts app, and others that have been absorbed with various levels of success.

Pixelmator has earned a fame for its intuitive design and complete instruments, making it a favourite amongst each beginner {and professional} photographers. The app’s interface and options align seamlessly with Apple’s design philosophy, making it really feel like an Apple product.

Nonetheless, based on Bloomberg’s Mark Gurman, whereas Pixelmator has assured customers that no instant modifications are deliberate, there’s hypothesis about how Apple would possibly combine the app into its ecosystem. One chance is that Pixelmator might be rebranded as “Images Professional” and supplied as a subscription service alongside Apple’s different skilled purposes like Closing Reduce Professional and Logic Professional. This would supply customers with a extra superior photograph enhancing possibility whereas conserving the present Images app as a free, primary various.

An image of Photomator app on the iPhone

A picture of Pixelmator’s Photomator app on iPhone. | Picture credit score — Pixelmator

Apple’s acquisition of Pixelmator aligns with its ongoing technique to develop its companies income. Gurman speculates that it’s unlikely that Apple would combine Pixelmator’s options into the free Images app, as this could undermine the potential for a separate, subscription-based skilled photograph enhancing service.

Personally, I’m excited to see how this acquisition will affect iOS, iPadOS and macOS sooner or later. I’ve been utilizing Pixelmator for the reason that first model of the app on macOS and was ecstatic when it expanded to iOS. Now, the apps have reached Professional ranges and are my go-to for picture — and even a little bit video — enhancing. Nonetheless, I am additionally barely cautious of the potential value of a subscription-based service. Will probably be fascinating to see how Apple balances the options and pricing of “Images Professional” to enchantment to a broad vary of customers.

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