Home Sony Apple’s new iPhone 16 Professional tv advert places the concentrate on a key part for the primary time

Apple’s new iPhone 16 Professional tv advert places the concentrate on a key part for the primary time

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Apple’s new iPhone 16 Professional tv advert places the concentrate on a key part for the primary time

Final 12 months’s Apple iPhone 15 Professional and iPhone 15 Professional Max have been the primary telephones to be powered by a chip manufactured by TSMC utilizing its 3nm course of node. The price of utilizing this new expertise pressured most chip makers to stay with the 4nm node final 12 months. That will not be the case later this 12 months as Qualcomm’s Snapdragon 8 Elite and MediaTek’s Dimensity 9400 each will likely be produced with a 3nm node ensuing within the first Snapdragon 8 and Dimensity chips ever made at that course of node.
These two utility processors, together with Apple’s A18 and A18 Professional, are being produced utilizing TSMC’s second-generation 3nm node often called N3E (the first-gen 3nm node was designated N3B). As a foundry’s course of node measurement declines, the scale of the transistors used will get smaller which permits extra transistors to be shoehorned into the chip. That enhances the efficiency of the chip whereas enhancing the facility effectivity of the part. In different phrases, the bigger variety of transistors in a chip, the extra highly effective and energy-efficient it’s.

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We now have seen the variety of transistors inside Apple’s A-series chips rise from the 8.5 billion within the 7nm A13 chipset that powered the iPhone 11 collection in 2019 to the 19 billion transistors contained in the 3nm A17 Professional chip used on final 12 months’s iPhone 15 Professional Max. This 12 months, Apple’s high Professional fashions, the iPhone 16 Professional and iPhone 16 Professional Max, each make use of the A18 Professional utility processor whereas the iPhone 16 and iPhone 16 Plus are powered by the A18. The A18 Professional has a six-core GPU in comparison with the five-core GPU on the A18. Each are fairly succesful chipsets,

For the primary time that I can bear in mind, an utility processor is the star of a brand new tv advert for the iPhone. Titled “All Programs Professional,” the 38 second video takes place at a rocket agency’s Mission Management and focuses on the launch of the A18 Professional chipset. Because the crew goes by means of the pre-launch guidelines, we hear concerning the A18 Professional’s:

  • Neural engine
  • Six core GPU
  • Subsequent-level gaming
  • Help of slow-motion video in 4K at 120fps
  • Capacity to carry out with 93 browser tabs open

The iPhone 16 Professional launches into area and people working for Mission Management erupt in cheers. The phrases on the display screen say, “Essentially the most highly effective iPhone ever. Powered by the A18 Professional Chip. iPhone 16 Professional.” Because the iPhone 16 Professional orbits the earth, the Apple icon seems.

You need to see Apple use this as a 30-second advert on tv this weekend throughout NFL, NCAA Soccer, NBA, and NHL video games. An edited 15-second model is likely to be seen on YouTube, and tv.

That is an fascinating advert for Appleto launch since exterior of customers who learn publications like PhoneArena usually, most customers couldn’t let you know the identify of the applying processor (AP) inside the newest iPhone fashions. Not solely can most PhoneArena readers let you know which chipset is utilized in every telephone, they know which AP is used to energy the Galaxy S24 collection and the Pixel 9 line. They will additionally let you know the foundry that made every chip and the method node used.

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