The iPhone 15 Professional Max leads because the best-selling telephone H1 2024, primarily based on Omdia’s Smartphone Mannequin Market Tracker. It shipped 21.8 million items within the first half of the yr. That is the second yr in a row that the iPhone Professional Max collection has taken the highest spot. Regardless of world financial challenges, shoppers favor Apple’s most costly mannequin.
The iPhone 15 Professional max is the best-selling telephone in H1 2024 amid inflation
The Apple telephone’s reputation is notable because it comes throughout a interval of prolonged excessive inflation. Regardless of predictions that rising costs would curb shopper spending, the reverse has occurred. Extra customers are choosing premium telephones, such because the iPhone 15 Professional Max, priced between $1,199 and $1,599. Many consumers possible view the funding as long-term, with plans to carry onto their gadgets for longer intervals, making the upper price ticket extra acceptable.
Apple’s iPhone 15 collection dominates the rankings, with the usual iPhone 15 transport 17.8 million items, making it the second hottest telephone of 2024 to this point. In the meantime, the iPhone 15 Professional ranks fourth, with 16.9 million shipments. Surprisingly, the iPhone 15 Plus struggled, with solely 3.7 million items shipped, inserting it far behind its siblings.
Shift in shopper preferences
The success of the iPhone 15 Professional Max displays a shift in shopper preferences, with premium telephones persevering with to seize a bigger share of the market. Nonetheless, the best-selling telephones of H1 2024 embrace extra than simply high-end fashions. The Samsung Galaxy A15, priced at $129, took the third spot with 17.3 million items shipped. This marks a major enhance from its predecessor, the Galaxy A14, which noticed 12.4 million shipments in 2023.
With financial challenges pushing some mid-range telephone consumers towards lower-end fashions, the Galaxy A15 capitalized on this pattern. Moreover, the 5G variant of the A15 secured seventh place with 12.2 million items offered, additional demonstrating the rising demand for finances smartphones.
On the premium finish, Samsung’s Galaxy S24 Extremely took the fifth spot on the best-selling telephones of H1 2024 record, with 12.6 million items offered since its January 31 launch. This mannequin outperformed its predecessor, the Galaxy S23 Extremely, which shipped 9.6 million items throughout the identical interval final yr. The success of the S24 Extremely could also be attributed to Samsung’s introduction of AI options, which attracted customers looking for the most recent know-how.
The three-year-old iPhone 13 additionally made an look because the sixth hottest telephone, transport 12.5 million items globally. Surprisingly, it outperformed the iPhone 14, which ranked ninth. Priced round $599, the iPhone 13 stays a well-liked entry level into Apple’s ecosystem for mid-range telephone customers.
Low-end telephones are nonetheless in demand
Regardless of the success of premium smartphones, low-end fashions proceed to carry out effectively. Xiaomi’s 13C and Samsung’s Galaxy A05, each priced at roughly $80, rounded out the highest 10 best-selling telephones of H1 2024. Their affordability, mixed with respectable efficiency options like 50MP rear cameras and 5000mAh batteries, make them engaging choices for cost-conscious shoppers.
Whereas smartphone shipments grew considerably within the first half of 2024, Omdia predicts a decline within the second half of the yr. This downturn is probably going as a result of financial uncertainty and the saturation of demand within the low-end smartphone market. Moreover, the rise of refurbished and secondhand gadgets is curbing new demand progress, significantly within the mid-range market. Nonetheless, the premium smartphone section is predicted to develop, pushed by regular alternative cycles and elevated demand in rising markets.
