Friday, October 18, 2024

By unveiling the brand new Pixel 9 line in the present day, Google hopes to snag impatient cellphone patrons

Later in the present day, Google will maintain its “Made by Google” occasion throughout which we’ll see the Pixel 9, Pixel 9 Professional, Pixel 9 Professional XL, and the Pixel 9 Professional Fold unveiled. And it is not even October! Former Motorola president Ric Osterloh would be the human star of the present on Tuesday. Osterloh joined Google in 2016 and now, with the {hardware} and Android software program groups working collectively underneath his management, Google hopes to create some pleasure in the course of the canine days of August.
There is no telling how a lot cash Google misplaced out to Apple over the previous few years by not releasing the Pixel till after the launch of the newest iPhone fashions. Tomorrow, a good new product occasion displaying loads of helpful AI options might have impatient shoppers sitting on the fence selecting to order one of many new Pixel 9 fashions as an alternative of ready for the iPhone 16 collection to be made official.

Some analysts are saying that Google’s transfer to carry its occasion in August as an alternative of October is an indication that the corporate is lastly taking {hardware} and smartphones severely. Mandeep Singh, who’s an analyst with Bloomberg Intelligence, is likely one of the analysts who believes this. And he offers credit score to Osterloh for this transformation.

Based on Bloomberg, Osterloh’s star has risen at Google although Apple and Samsung nonetheless personal an enormous share of the U.S. smartphone market. Over the previous few years, the Pixel went from being a proof-of-concept for Android to a extra severe flagship challenger to Apple and Samsung. Pixel gross sales are on a gradual however regular upward development even after a tough yr following the discharge of the Pixel 6 collection. A crappy modem, a gradual processor, and an under-display fingerprint scanner that by no means labored proper set Google again after the discharge of the Pixel 6 line.

However to the corporate’s credit score, Google has labored to enhance the road yearly. Subsequent yr may very well be the beginning of a brand new starting for the collection because the Pixel 10 might be powered by a Tensor G5 chip designed by Google from scratch and manufactured by TSMC utilizing its 3nm course of node.

As for this yr, Google’s determination to leapfrog forward of Apple on the calendar may very well be an indication that it feels assured that its AI options are far superior to Apple Intelligence. Bloomberg Intelligence’s Singh says that Google is “frontrunning Apple and in addition making an announcement that we’re doubtless manner forward of what Apple will present for iPhone 16 at the least.” And that might lead shoppers to provide Google precisely what it’s hoping for. That may be be a robust pre-order interval from Pixel patrons assured sufficient within the Pixel 9 line to order their new telephones with out ready to see what Apple goes to supply.

The “Made by Google” occasion will happen at 10 am PDT/1 pm EDT. For real-time information and evaluation of the occasion, maintain it proper right here at PhoneArena.

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