FWA is a aggressive risk to cable TV like Xfinity, Spectrum, Altice

Earlier this week, I attended the SCTE TechExpo 24 convention held in Atlanta. Whereas this occasion was all cable TV, I do know the cable tv trade is going through a perplexing and new wi-fi problem. How does it compete with the brand new wi-fi broadband service risk newly created by FWA expertise and beginning to be supplied by wi-fi carriers? 

On the expo, I discovered two new corporations with options. I’ll get to them later on this column.

In response to FWA and wi-fi provider competitors, Comcast Xfinity lately began to speak a few potential resolution to the wi-fi broadband risk. After getting a briefing from Comcast, at this level the client needed to leap by means of too many hoops simply to get it. 

FWA wi-fi broadband is new aggressive risk to cable TV

FWA is an actual and instant problem to cable TV and requires a direct resolution. Now we wait and see what their reply to this problem is. 

You see, cable TV reached its peak across the 12 months 2000. Ever since, it has been shedding market share for conventional companies. The truth is, right this moment the primary service supplied by the cable TV trade shouldn’t be cable TV in any respect. At this time the primary service is high-speed broadband.

Subsequent, FWA is a brand new expertise and immediately wi-fi carriers like Verizon, T-Cell and AT&T are starting to supply wi-fi broadband. 

That is each a development alternative for wi-fi carriers and an pressing, aggressive problem to cable TV. 

5GoC wi-fi broadband utilizing DOCSIS cable tv expertise

The a long time previous broadband sector is now coming into a brand new stage. Wi-fi broadband. The subsequent growth-wave. On the TechExpo 24 occasion, I discovered and spoke with senior executives of two corporations with expertise breakthroughs on this new house.

Instantly, issues are altering rapidly. The cable TV trade wants a wi-fi broadband resolution to compete in opposition to the brand new FWA risk from the wi-fi rivals. These are Cable TV corporations like Comcast Xfinity, Constitution Spectrum, Optima, Cox and phone corporations like AT&T, Verizon and CenturyLink. That is what right this moment’s broadband leaders like cable TV and phone corporations are involved about and centered on right this moment. They should discover a new resolution to this risk, and quick.

Air Wi-fi and Air5 use DOCSIS to assist cable TV with wi-fi broadband

Air Wi-fi and Air5 are the 2, new corporations with breakthrough wi-fi broadband concepts. They work with cable TV expertise known as DOCSIS service to assist cable tv corporations battle FWA from the wi-fi carriers and provide wi-fi broadband themselves. 

Air Wi-fi President Naveen Kadiyala mentioned the place they’re right this moment and what their plans are transferring ahead.

Air5 CEO Jeff Brown defined to me how this new and disruptive 5G standards-based expertise will help the cable TV trade. He says they mix DOCSIS and 5G wi-fi. He says the outcome would create a extra environment friendly and higher performing wi-fi broadband service. 

Are Air Wi-fi and Air5 wi-fi broadband resolution for cable TV?

If these work as designed and as defined to me, each Air Wi-fi and Air5 expertise might turn out to be an actual resolution for the cable tv trade broadband enterprise. These are two totally different corporations, and so they provide totally different companies, however they purpose to unravel the instant downside cable TV faces right this moment with broadband competitors.

These corporations must deal with two areas on the subject of advertising, promoting and public relations. 

• One, they should market their very own corporations. To create consciousness in a loud trade. To be seen and heard and located by potential prospects, that are corporations who provide wire line broadband.

• Two, they should create a reputation, recognition and understanding of this new section and create consciousness within the market for it as properly.

Conventional cable TV is at an inflection level on its development wave

Plus, since this can be a sudden, pressing want for the cable TV trade, there could also be others coming into this house as properly. Issues are transferring rapidly. FWA and 5G wi-fi broadband from wi-fi networks like AT&T, T-Cell and Verizon is a brand-new aggressive risk to the cable TV trade. FWA provides wi-fi carriers the flexibility to be a competitor within the wi-fi broadband house. So, cable TV should discover their very own resolution to this risk as properly.

The race is on. When there’s a want, immediately others leap in with new and artistic options and concepts. That is the quickly altering market we reside in right this moment. New applied sciences quicky enter and create new market segments. So, let’s preserve our eyes open as a result of broadband is beginning its subsequent change-wave and growth-wave.