Canalys’ market report for the smartphone market in Q3 2024 in Africa simply dropped, displaying a modest 3% year-on-year development and projecting a good much less spectacular 1% development for the total 12 months 2025. That is largely as a result of area’s financial uncertainties.
Regardless of the small market good points on common throughout the continent, the scenario in particular person markets varies. For example, Egypt confirmed a powerful 34% development for a 3rd consecutive quarter as a consequence of sturdy native manufacturing capability all through 2024.
Nigeria, alternatively, is the most important market in Africa however grew merely 1%, primarily as a result of depreciating Naira. The forex’s worth dropped virtually 70% from January to September.
Following South Africa’s sturdy development for the final six quarters, the smartphone market within the area noticed a pointy 10% decline. Once more, financial uncertainties are the principle motive for the low client spending. Climbing meals costs and raging inflation are the principle culprits.
Kenya additionally noticed a ten% decline as gasoline prices and manufacturing challenges dampened client spending, whereas Morocco took a large hit with a 24% decline in smartphone gross sales.
Transsion continues to guide the market in Africa, taking a 50% market share and recording regular 8% development regardless of the market circumstances. Samsung’s shipments fell 30% as a consequence of low demand in South Africa, which is often one of many firm’s greatest markets in Africa.
Xiaomi additionally managed to develop by 13% and regardless of Realme’s spectacular 101% development, Honor’s 287% acquire stays unmatched. In the meantime, Oppo achieved 22% extra gross sales year-on-year.
