Excited to know what Apple will announce on the September 9 press occasion on Monday? Oh boy, have you come to the appropriate place.
As a result of, in a stunning (but completely plausible) flip of occasions, Macworld’s hardworking reporters have but once more hit journalistic paydirt. These absent-minded people at Cupertino’s advertising division carelessly left the scripts and rehearsal tapes within the bins out again at Apple Park–whoops!–and after wiping off the worst espresso stains we are able to reveal all of the juicy particulars right here.
So right here, minute by minute, is every thing that shall be introduced on the ‘It’s Glowtime!’ iPhone occasion. Presumably. (Should you don’t imagine that is actual, and also you most likely shouldn’t, you may comply with the actual occasion on Monday with our Glowtime dwell weblog.)
Introduction
09:58 a.m.: The pre-stream begins up. Neon shapes dance hypnotically throughout the display in time to the toe-tapping sounds of “Third-Quarter Income Expectations” by Chief Monetary Officer.
10:00: Right here we go! As we’ve come to count on, the presentation begins with a swooping digicam shot (Is it a drone? Is it CGI?) over Apple Park. The digicam involves relaxation in entrance of the well-known rainbow sculpture within the bucolic central courtyard, the place Tim Prepare dinner smilingly welcomes us to a morning of “propaganda and bare consumerism.”
10:01: Right now goes to be all concerning the future, Prepare dinner explains. “The time of man is over,” he chuckles, “tradition is lifeless, and artwork is out of date. Rejoice because the all-powerful machine consumes your very soul!” Feels like we’re going to be listening to heaps extra about Apple Intelligence.
10:03: Apple shall be specializing in 4 key product areas right now: the iPhone, the Apple Watch, AirPods, and the iPad. It’s going to be a busy morning!
10:04: “Right here’s Jeff to inform you extra.”
iPhone 16
10.05: The digicam swoops to the lion enclosure of a close-by zoo, the place Apple COO Jeff Williams is yawning and consuming hunks of uncooked meat. He winks.
10:06: “Thanks Tim. Right here at Apple, we’re proud that iPhone brings a lot pleasure to individuals world wide. It entertains you. It retains you protected. And it retains you in contact with the individuals you like. That’s why we’re excited to indicate you the following era of iPhone! And for the following 11 minutes I’m going to faux that is the very best telephone we promote.”
10:08: We’re watching a video of iPhone 16. In most respects, it seems loads just like the iPhone 15, besides… ah sure, the dual cameras on the rear are vertically aligned, like on the outdated iPhone X. Not only a retro contact (and a manner for consumers to indicate off the truth that they’ve upgraded since final yr) however higher for capturing spatial video for the Imaginative and prescient Professional.
10:10: Affirmation too that the non-Professional fashions are getting the Motion button that was beforehand restricted to the iPhone 15 Professional and 15 Professional Max. And we’re seeing the promoting tagline for the iPhone 16: “Iterating Conservatively For Shareholders’ Profit™.”
10:11: “We expect you’re going to like iPhone 16,” says Williams, “at the very least for the following six minutes. For instance, it options an A18 processor! That sounds good, doesn’t it? However in actuality, it’s the identical because the A17 Professional chip in final yr’s iPhone 15 Professional handsets, solely rebranded. Intelligent, aren’t we?”
10:12: The iPhone 16 shall be obtainable in six colours: white, black, blue, inexperienced, pink, and octarine. These are exceptionally brilliant, eye-catching finishes.
10:13: “iPhone 16 shall be totally geared up with the newest developments in AI! Because of Apple Intelligence, you may generate soulless illustrations of your folks whereas artists starve. It’s insanely nice!”
10:15: Williams holds up his iPhone 16 and reveals a gen AI image of a boot stamping on a human face. The human face has tears in all three of its eyes.
10:16: And on that jolly notice, we’re transferring on. No phrase on launch dates or pricing simply but.
10:17: We’re watching a promotional video for… yep, it’s iPhone 16 Professional and 16 Professional Max! And these look critically attractive. They usually get a brand new button on the righthand edge–is that the Seize button? Sure! We had been anticipating that on all 4 fashions, however it’s a Professional unique.
10:18: The tagline is “Please Spend Extra Cash™.”
10:19: “Overlook the silly, nugatory iPhone 16. That is iPhone 16 Professional, an actual telephone for actual shoppers. We expect you’re going to find it irresistible.”
10:20: The 16 Professional handsets are greater than their predecessors. The 16 Professional has a 6.3-inch show (up from 6.1 inches) whereas the 16 Professional Max has a 6.9-inch show (up from 6.7 inches). The latter is the largest display Apple has ever made for a telephone.
10:21: It appears the telephones aren’t simply greater for the sake of larger screens (though Apple is pushing that as a profit) but additionally to accommodate bulkier digicam {hardware}. The well-known periscope lens is coming to the 16 Professional, having for dimension causes been restricted to the bigger Professional Max mannequin final yr. Which means a 5x optical zoom on each Professional telephones as of this yr.
10:22: However the 16 Professional Max continues to be additional tremendous duper particular, as a result of it now will get a bigger 1/1.14-inch sensor, in comparison with 1/1.28-inch on the 16 Professional. Evidently, that is probably the most refined digicam Apple has ever launched, and also you get a pleasant smartphone connected to it.
10:24: Williams is speaking about Apple silicon now. “With greater than 20 billion transistors, our all-new A18 Professional chip is so highly effective it can make the A18 appear to be a pathetic worm. It options an upgraded Neural Engine to deal with the calls for of Apple Intelligence, and albeit, anybody utilizing an iPhone 16 to run Apple Intelligence wants their head examined.”
10:26: We’re rattling by way of some specs now. The 16 Professional telephones have greater batteries (one other advantage of the dimensions improve!) which suggests they’ll final an hour longer than their respective predecessors.
10:27: The Professional handsets get Wi-Fi 7. We weren’t certain if that may occur so quickly after Wi-Fi 6E landed on the iPhone 15 Professional final yr, however that is the appropriate resolution.
10:28: The iPhone 16 Professional and 16 Professional Max can be found in 4 colours: Wise Black, Plain White, Somber Grey, and a brand new Uninteresting Brown.
10:29: And we’re wrapping up! Pricing now: the iPhone 16 begins at $799, the 16 Plus at $899, and the 16 Professional Max at $1,199. These are all the identical because the equal fashions final yr. The 16 Professional, although, will get a value bump this yr (because of the new inclusion of a periscope lens), and it prices $1,099, up from $999 for the iPhone 15 Professional at launch.
10:30: The brand new telephones are all obtainable to pre-order from this Friday (September 13), and can seem in shops the next Friday (September 20). And we’re transferring on, as Tim Prepare dinner returns to the digital stage.
David Worth / Foundry
David Worth / Foundry
David Worth / Foundry
Apple Watch
10:31: “Ten years in the past right now,” says Prepare dinner, twinkling affably, “we unveiled the very first Apple Watch. And a lot has modified since then! For instance, it now seems barely completely different.”
10:32: Apple Watch is about to vary greater than ever earlier than, Prepare dinner says. And Jeff Williams goes to inform us all about it.
10.33: We’re again within the zoo, the place Jeff Williams sits astride a mighty ostrich. He leaps off, does a pirouette, and drops down into an ideal lotus place.
10:34: “Apple Watch is the right digital companion,” he says. “It’s at all times with you, it’s intimately acquainted together with your well being and health, it’s simply managed by way of the extraordinarily dependable and by no means annoying Siri voice assistant, and it’s completely built-in into Apple’s ecosystem of merchandise. That’s why we determined to not hassle placing Apple Intelligence on it.” Sure, this does appear to be a unusual omission.
10:36: As a substitute, he says, the following era of Apple Watch goes to deal with a complete redesign, and upgraded well being sensors.
10:37: We’re seeing a promotional video of the brand new Apple Watch. It seems genuinely completely different from final yr’s Sequence 9. The chassis is noticeably slimmer, the edges are flatter, and there’s one thing completely different about the way in which the strap is connected. This could possibly be the rumored magnetic attachment.
10:39: And right here’s official affirmation that it’s known as Apple Watch X. Presumably that shall be pronounced “ten,” as was the case for the iPhone X and Mac OS X.
10:40: The watch could also be slimmer, however it has a greater show. As Williams explains, the Apple Watch X is on the market in 45mm and (matching the Apple Watch Extremely) 49mm sizes, with the outdated 41mm dimension retired. This implies you will get the advantage of the Extremely’s big display with out its extreme bulk on the wrist.
10:42: And right here’s one other main bodily change: the Apple Watch will get the customizable Motion button that was beforehand obtainable on the Apple Watch Extremely fashions solely. That’s along with the Digital Crown dial and the aspect button on the righthand edge.
10:44: Williams is speaking about well being and health, which he says is “important to making sure dominance over different creatures of the forest and discipline.” He claims the Apple Watch is the most well-liked health machine on the planet, and is answerable for saving tons of of lives because of its groundbreaking security options and talent to supply early well being warnings.
10:46: In that spirit, the Apple Watch is getting a brand new well being characteristic: it’s a blood stress monitor! This has been the topic of rumors for a very long time however we anticipated it to be postponed to 2025—this can be a actual coup for Apple.
Jim Martin / Foundry
Jim Martin / Foundry
Jim Martin / Foundry
10:48: Williams is speaking about straps now. The brand new magnetic band locking mechanism is, he says, “simpler and faster to make use of than any watch attachment system in historical past.” He expects customers to vary the strap on their Apple Watch a number of instances per week, or to match outfits, moods, and actions. A coincidence, after all, that this may also allow Apple and its companions to promote extra equipment.
10:50: “That’s Apple Watch X,” says Williams, “and we expect you’re going to find it irresistible.”
10.51: We’re transferring on quickly, and what’s this? Promotional video reveals what seems like… sure! It’s Apple Watch SE 3. The design seems the identical as on the 2nd-gen mannequin, however the end is one way or the other completely different.
10:52: “We all know that our clients love Apple Watch SE, so we gave it our full consideration. We’ve fully overhauled the design to make it higher than ever, and much more inexpensive. We expect you’ve going to find it irresistible.”
10:54: Apple Watch SE has been redesigned from the bottom up, which suggests… okay, it’s nonetheless mainly the identical design however it has a plastic physique. That doesn’t sound vastly interesting, though Apple has managed to make it look fairly first rate. And presumably will imply a cheaper price.
10:56: All new colours! Apple Watch SE 3 shall be obtainable in pink, yellow, neon inexperienced, tartan, leopard pores and skin, and the Norwich Metropolis dwelling package from 1992 to 1994.
10:58: The worth, we suspect, shall be key to the enchantment of the brand new SE, however no phrase on that simply but, as a result of we’re transferring on!
10:59: Promotional video of… sure, it’s the Apple Watch Extremely. No main adjustments to the design this time. (Or final time, for that matter.)
11:01: Williams says the Extremely will get an all-new processor for this era: the S10. (Observe that this wasn’t talked about in the course of the Apple Watch X presentation, as a result of there have been different issues to speak about.) Apart from that, “it’s the Extremely you realize and love, up to date for 2025.”
11:03: Oh, and there’s a brand new second shade choice. The Extremely 2 is on the market in primary titanium solely, however the Extremely 3 can be obtainable in a blue titanium end.
11:04: Proper, we’re doing costs now. The all-new Apple Watch SE 3 will begin at simply $219 for the GPS mannequin, and $259 for the mobile mannequin. That compares to $249/$299 for the 2nd-gen mannequin. Little bit of a cut price, that.
11:05: Apple Watch X begins at $399 and Extremely 3 at $799. These costs are each the identical because the earlier generations at launch. And the brand new Apple Watch fashions will all grow to be obtainable to pre-order on September 13 and hit shops on September 20.
11:07: “Again to you, Tim!”
AirPods and iPad mini
11:08: Tim Prepare dinner says the brand new Apple Watches “are certain to kickstart income expectations going ahead” and thanks the wearables group for his or her “invaluable synergy inside a hyperlocal snackable paradigm.”
11:09: Whereas we’re speaking wearables… Prepare dinner is now speaking about AirPods. “AirPods are probably the most iconic headphones on the planet and one in all Apple’s most profitable ever merchandise. Which is why we rarely replace them.” He faucets the aspect of his head, nodding sagely.
11:11: However evidently’s all about to vary. “I’d prefer to introduce the latest member of Apple’s product group. Over to Taylor!”
11:12: Taylor Swift (for it’s she) is standing in an engineering lab deep in Apple Park. She’s sporting a lab coat and analyzing transistors by way of a microscope. “Thanks, Tim. I’m excited to be right here on the unveiling of yet one more iconic Apple machine. If there’s one factor I like, it’s product advertising. Roll the tape!”
11:14: We’re seeing a promotional video of Swift sporting a pair of AirPods as she goes about her day. Purchasing, lunching, assembly record-company executives… all whereas listening to music and podcasts, and holding telephone calls, on her trusty Apple earbuds.
11:15: Official affirmation that Apple is right now unveiling the 4th-gen model of its customary AirPods. “We determined to take every thing nice about AirPods, and make it even higher,” says Swift. “We expect you’re going to find it irresistible.”
11:16: Apple has tweaked the design of the AirPods. They now have shorter stems and resemble a hybrid between the Third-gen AirPods and the AirPods Professional.
11:18: The brand new AirPods additionally get lively noise cancellation, a characteristic beforehand unique to the AirPods Professional. That’s a giant step.
11:19: “After I’m overseeing the edit of my newest award-winning album, I discover that there’s nothing higher than Apple’s iconic AirPods Max over-ear headphones for delivering sharp audio at a surprisingly low value,” says Swift, visibly studying from a script. “They definitely aren’t laughably outdated. I’m not even certain why somebody would say that.”
11:21: Apple is saying, lastly, the 2nd era of AirPods Max! The primary mannequin got here out again in December 2020, keep in mind.
11:22: AirPods Max 2 characteristic a brand new, lighter design, and assist for Apple Music’s lossless audio. The case has been fully redesigned, too, for which we are able to solely say, thank goodness. They usually cost by way of USB-C as an alternative of Lightning.
11:24: Pricing time! The 4th-gen AirPods will value $189 with the MagSafe charging case (a small value bump in comparison with $179 for the Third-gen mannequin). The 2nd-gen AirPods Max value $599. Ouch.
11:25: “And now,” says Taylor, “it’s over to Jeff for the newest iPad information.”
11:26: “Thanks Taylor,” says Jeff Williams, who’s sitting in a tree within the monkey enclosure. “Large fan.”
11:27: Williams says the iPad is the main pill on the planet, and he’s been excited to see the response to the brand new iPad Air and Professional earlier this yr. “So we wished to deliver that very same pleasure to the iPad mini.”
11:28: Promotional video time. The new iPad mini seems very very like the outdated iPad mini. (And it truly is outdated. The Sixth-gen iPad mini got here out in September 2021.) No new design right now.
11:30: That is doubtlessly fascinating, although: the mini is getting an M-class processor for the primary time! It’s getting a bump from the A15 to the M1. That leaves the Tenth-gen iPad because the final A-class holdout within the iPad vary. (The Air has M2 and the Professional has M4.)
11:31: The iPad additionally will get a bump in RAM allocation, from 4GB to 8GB. That is all a part of a push to make it Apple Intelligence-ready.
11:32: Apple can be unveiling a brand new model of the Magic Keyboard Folio within the mini’s dimension.
11:33: And that’s it. Williams says the brand new iPad mini will hit shops on September 20, and begin at $499. That’s the identical as earlier than.
11:34: “That’s iPad mini. We expect you’re going to find it irresistible. Again to you, Tim.”
Yet another factor…
11:35: Tim Prepare dinner is wrapping issues up now. He’s speaking concerning the essential merchandise we’ve seen right now, and the way a lot they’re going to enhance clients’ lives “and generate worth for the shareholders, which is the essential factor.”
11:36. I assume that’s it. Besides…
11:37: Wow, it’s time for One Extra Factor! We’re going again to Taylor Swift.
11:38: “Thanks Tim. Now, if there’s one factor I care about, it’s getting worth for cash on entry-level shopper merchandise. And Apple is the place to come back to for budget-friendly devices.”
11:39: Lower to yet one more video. (What’s that now, eight?!) It reveals Swift attending a Hollywood social gathering whereas sporting one other pair of AirPods!
11:40: “Introducing… AirPods SE. Not Fairly As Good, However Cheaper™.”
11:41: The AirPods SE substitute the 2nd-gen AirPods in Apple’s lineup. They value simply $99. Wow!
11:42: They launch “this fall.” No extra element than that.
11:43: Again to Prepare dinner, who wraps up, together with giving his because of Luca Maestri (the outgoing CFO) for all his exhausting work over time. And we actually are completed.
