The U.S. healthcare system is fraught with challenges for thousands and thousands of People, however these challenges are notably acute for the Latino neighborhood. Regardless of making up over 62 million folks—20% of the workforce and 78% of internet new employees from 2020-2030—Latinos face systemic obstacles like language, cultural mismatches, and restricted reasonably priced care. The pandemic uncovered and widened these gaps, particularly in continual situation administration, psychological well being assist, and preventive care. Employers are additionally struggling to higher assist this very important workforce demographic.
MiSalud is a digital well being platform reworking healthcare entry for Latinos. This service provides limitless telehealth consultations in Spanish, protecting bodily well being and psychological well being, in addition to customizable applications protecting well being screenings, continual illness administration, vitamin applications, and customized care plans. By offering culturally attuned, linguistically related providers, MiSalud addresses a vital and rising want—and that’s why we invested.
MiSalud’s telehealth expertise ensures easy and accessible care. Members enroll by way of their employers after which register through the cell app, schedule same-day digital consultations with Spanish-speaking healthcare suppliers, and obtain customized care plans. The twin-provider mannequin employs Mexican-based professionals for normal providers whereas U.S.-licensed suppliers deal with prescriptions and specialised care. Observe-up visits, psychological well being sources, and wellness instruments additional improve ongoing assist.
By integrating bilingual suppliers and culturally delicate care, MiSalud eliminates longstanding obstacles for Latino communities. Over 95% of customers favor Spanish-speaking suppliers, and MiSalud delivers this expertise whereas protecting prices manageable for each insured and uninsured members. The platform’s scalable method, coupled with sturdy management, positions it to stay mission-driven and impactful. The pandemic’s acceleration of telehealth adoption and at present’s aggressive labor market additional spotlight MiSalud’s worth as an important answer for people and employers alike.
We’re enthusiastic about MiSalud’s management adjustments as Bismarck Lepe, co-founder and Govt Chairman, transitions to CEO in December. Bismarck’s expertise in constructing and scaling ventures like Ooyala and Wizeline uniquely equips him to advance MiSalud’s mission. This variation follows Cindy Blanco’s exceptional management, throughout which income grew to over 10X, setting the corporate on a path to profitability. Cindy leaves to guide financial growth for the State of Jalisco and stays on MiSalud’s board. With Bismarck totally centered on MiSalud, we’re assured within the firm’s trajectory towards higher affect.
MiSalud isn’t only a healthcare platform—it’s a bridge to fairness for thousands and thousands of Latinos. We’re proud to assist their mission and sit up for the continued affect they’ll have.
Carlos Castellanos is an investor at Samsung Subsequent. Samsung Subsequent’s funding technique is proscribed to its personal views and doesn’t mirror the imaginative and prescient or technique of every other Samsung enterprise unit, together with, however not restricted to, Samsung Electronics.
