Google has formally killed Chromecast, one of many smallest and easiest streaming hubs. The search large will now supply a premium variant known as Google TV Streamer because it intends to rise above the competitors.
Right here’s why Google killed Chromecast regardless of promoting over 100 million gadgets
Google lately introduced that it’s going to cease providing Chromecast. The miniature dongle may very well be plugged straight into an empty HDMI slot behind any trendy TV. It supplied dependable connection between a laptop computer, pill, PC, or smartphone, with the TV to permit glitch-free streaming.
Google launched the Chromecast dongle greater than a decade in the past and confirmed it has formally bought greater than 100 million gadgets. Nonetheless, shifting ahead, the dongle will begin disappearing from retail cabinets. Google has confirmed Chromecast dongle shall be accessible solely until shares final.
Google simply introduced the Google TV Streamer, a set-top field that replaces Chromecast, ditching the compact dongle kind issue that plugs into your TV and stays out of sight.
It retains the “Google TV” branding, however drops “Chromecast” in a shocking flip for the legacy moniker. pic.twitter.com/ETjUhQDOQi
— TV mounting Nairobi 0713332260 (@proTvMounting) August 6, 2024
Changing the Chromecast dongle is the brand new Google TV Streamer, which is a Set-Prime Field, and never a miniature dongle. Google claimed it was killing Chromecast as a result of the know-how now exists inside most trendy good TVs.
Nonetheless, the first motive behind ending Chromecast was to rise above the market. Shalini Govil-Pai, the VP and GM of Google TV indicated the corporate doesn’t wish to compete with low-cost Android TV containers, which price about $50. Particularly talking, Walmart’s Onn TV Field is now one of the vital widespread choices for an reasonably priced Android TV Field.
Google TV Streamer to compete with NVIDIA Defend TV?
Govil-Pai mentioned, “The Google TV Streamer was our response to a whole lot of our customers saying ‘Hey, Chromecast is nice and cheap. However we are able to get cheap gadgets from a whole lot of gamers now. Google determined to concentrate on a higher-end machine The NVIDIA Defend was our gold tier value level in addition to gold tier efficiency, and that is actually what it’s going to be with our Google TV Streamer. That’s why we’re very enthusiastic about it.”
Evidently, the NVIDIA Defend continues to be thought-about a top-shelf product. It’s not solely a dependable streaming field however it additionally helps HD Android gaming. The primary iteration of the Google TV Streamer doesn’t compete with the NVIDIA Defend, however the firm may very well be making an attempt to get to that stage.
Google:
“After 11 years and over 100 million gadgets bought, we’re ending manufacturing of Chromecast.”
“Immediately, we’re introducing Google TV Streamer, a extra premium machine constructed for the brand new period of leisure and good house wants.” pic.twitter.com/AP94qygq13
— Matt Dagley (@mattdagley) August 6, 2024
Google intends to maneuver from the finances class to the premium class, and the Chromecast was in the way in which. By killing a budget machine, the one product Google will supply on this class is the Google TV Streamer.
Google has doubled the quantity of RAM and embedded a greater CPU within the Google TV Streamer. This could not solely enhance efficiency however guarantee customers retain the machine longer. The brand new machine helps Google Dwelling and Matter. It has an built-in Thread border router as nicely.
Consumers would additionally have the ability to use Gemini to create generative AI screensavers which might be proven when the Google TV Streamer is in ambient mode. Customers might additionally ask it to relive reminiscences utilizing pictures from a visit. Evidently, even the newest iteration of the Google Chromecast dongle lacks such options owing to its restricted processing energy and RAM.
