MyFree DirecTV brand | Picture credit score: DirecTV
After being totally acquired by personal fairness agency TPG final month, DirecTV introduced it is going to launch a free, ad-supported FAST streaming service as early as subsequent month.
The corporate is attempting to faucet into an $8 billion market with a brand-new streaming service that received’t value you any cash. Dubbed MyFree DirecTV, the devoted free ad-supported streaming TV (FAST) platform shall be launched on November 15.
In keeping with DirecTV, the brand new service will supply viewers direct entry to curated FAST Channel content material and an unique on-demand library, with extra channels scheduled to be added to its portfolio all through 2025 and past.
“DIRECTV envisions a brighter TV future that provides shoppers high quality content material with extra alternative and extra management on the proper worth. The launch of MyFree DIRECTV will just do that. We’re laser-focused on strengthening our funding on this space as we empower our promoting purchasers to achieve new audiences with focused and contextual options and modern advert codecs,” stated Amy Leifer, chief promoting gross sales officer at DIRECTV Promoting.
It is also necessary to say that the service shall be accessible nationwide on-line, by way of cell, and on choose sensible TVs and streaming units. Additionally, DirecTV customers shall be happy to know that the free ad-supported FAST service comes with DirecTV’s Your TV content material aggregation carousel, which was launched earlier this yr.
In keeping with DirecTV, the FAST providers market section has already technology $8 billion in the US alone from the start of the yr. This means that these providers are extraordinarily interesting to viewers who proceed to flock to free, ad-supported choices, which don’t drop the ball relating to high quality.
DirecTV’s upcoming free, ad-supported FAST streaming platform faces fierce competitors from corporations which have already mastered this particular market section, together with The Roku Channel, Amazon, Tubi, and Pluto.
