Ladies’s soccer is exploding in recognition, and for good causes. From record-breaking World Cup viewership to sold-out stadiums, the gorgeous sport is attracting a brand new era of younger followers worldwide. Within the UK alone, extra ladies and women are enjoying soccer than ever earlier than, and viewing figures for the UK Ladies’s Tremendous League have greater than tripled this season since shifting to YouTube. However this surge in curiosity hasn’t translated to equal illustration off the pitch, notably in sports activities media the place limitations to entry are perceived as insurmountable. A latest research discovered that whereas almost half of younger ladies within the UK who love sports activities are captivated with careers in sports activities media, a staggering 55% lack the arrogance to interrupt into the sphere.

At Google, we consider within the energy of storytelling to encourage and drive change. Following the success of Pixel FC, our collective of soccer creators on the Ladies’s World Cup in Australia and New Zealand, we’re extremely excited to announce the launch of Pixel FC Academy, a pioneering program created by Google Pixel and The Powerhouse Undertaking, in partnership with Arsenal FC, Liverpool FC, and The FA.

This initiative marks a major step ahead in our ongoing dedication to championing ladies in soccer, each on and off the pitch. With Pixel FC Academy, we’re taking it a step additional by supporting the subsequent era of expertise in sports activities media. This program is designed to interrupt down limitations, equipping ladies’s soccer creators with the instruments, coaching and connections they should elevate their craft and convey the thrill of the sport to life for followers all over the place.

The Pixel FC Academy expertise

The Academy gives a complete five-month program that includes:

• Professional-led workshops with main broadcasters: Members will profit from workshops throughout varied disciplines, together with broadcast punditry, manufacturing, written press, and social media content material creation with YouTube, 90Min and ITV.
• Chopping-edge AI instruments: Academy members will obtain coaching on leveraging Google AI know-how out there on Pixel, together with Gemini, to boost their content material creation course of. These instruments will assist them brainstorm concepts, analyse participant efficiency and match footage to establish key moments, elevate content material manufacturing and a lot extra — unlocking an entire new degree of storytelling potential and galvanizing the subsequent era of followers.
• Unparalleled entry and alternatives: Pixel FC Academy members can have the unbelievable alternative to work alongside high professionals, movie with Arsenal and Liverpool FC Ladies’s senior groups, achieve coaching floor entry at St George’s Park, and even cowl a reside Ladies’s Tremendous League match from pitchside.
• Mentorship and profession assist: Graduates might be paired with business mentors and have entry to potential work expertise or paid internships with prestigious organisations like a few of our supporting companions.

Closing the visibility hole, one story at a time

We’re extremely excited to witness the constructive affect that this new era of content material creators can have on the way forward for soccer protection. Pixel FC Academy embodies our dedication to empowering ladies in sports activities and fostering a extra inclusive and consultant media panorama.

Apply right here and comply with @GooglePixelUK to remain up to date on Pixel FC Academy’s progress.