Samsung has a knack for creating daring promoting campaigns that problem the established order, notably with regards to one notable competitor. Their newest effort is not any completely different. Keep in mind the sport “Simon Says”? Samsung makes use of this childhood basic to discover the concept of conformity in a intelligent new marketing campaign. The marketing campaign playfully contrasts a metropolis filled with “Simons” (representing those that observe the group) with people who dare to be completely different, and we’ve a sneak peek of it beneath.
Video credit score — Samsung
Those who have adopted Samsung’s promoting campaigns all through the years know for a undeniable fact that lots of them have been fairly memorable. Whereas fairly just a few of them have been tailored to magnify and poke enjoyable on the conduct of a selected fan base, it is true that they’ve additionally inspired viewers to embrace their creativity.
Samsung mocks the iPhone X’s notch. | Picture credit score — YouTube/Samsung
The widespread thread in these campaigns is a deal with innovation and difficult expectations. Samsung says they need you to think about a unique form of cell expertise, one which goes past the abnormal — and that perhaps they’re those that may supply that.
This new marketing campaign takes a lighthearted method to a severe subject: the strain to adapt. By utilizing the acquainted sport of “Simon Says,” Samsung creates a relatable and fascinating story. The marketing campaign is a refreshing reminder that it is okay to face out and be your self, even in a world that always pushes us to slot in.
It’s going to be attention-grabbing to see how this marketing campaign resonates with audiences. In a world the place tendencies come and go so rapidly, it is easy to get caught up in following the group. Maybe this marketing campaign will encourage individuals to assume a bit extra about their decisions and embrace their individuality — no matter their preferences is likely to be.
For us techies, what’s essential on this writer’s opinion, is that we benefit from the tech we’ve chosen to make use of. Tech is meant to make our lives simpler, and having decisions that may each assist us be extra productive and as a bonus, improve our existence, is what it is all about. Every thing else is inconsequential, even after we are advised in any other case.