Google is taking a brand new step towards integrating Fitbit merchandise into its personal ecosystem. Technically, Fitbit wearables have been “Google merchandise” for some time now, however the Fitbit model nonetheless had its personal web site. That’s about to alter, because the Google Retailer web site will lastly substitute the Fitbit on-line platform.

The complete Fitbit expertise can be centralized within the Google Retailer beginning October

Google accomplished the acquisition of Fitbit in early 2021 for about $2.1 billion. Since then, the Mountain View large has been leveraging Fitbit’s experience and expertise to work by itself Pixel Watch gadgets. Apparently, Google continued to launch smartwatches below the Fitbit model, one thing that won’t occur once more since any future smartwatches will use the Pixel model.

Fitbit wearables aren’t going away, although. We’ll nonetheless see easier smartbands in numerous value segments. Nonetheless, what’s going to absolutely disappear in October is the Fitbit.com web site to centralize your complete Fitbit product expertise on the Google Retailer. “You made it! Google Retailer is your new residence for all issues Fitbit. Store under or get assist along with your Fitbit account right here,” says the Fitbit web site. “On 10/1 the Fitbit retailer is shifting. Store Fitbit on Google Retailer,” provides one other banner.

Google has been engaged on migration for a while

Not too long ago, the “Fitbit by Google” label modified to “Google Fitbit.” It’s price noting that Google started the platform migration in January 2024. The truth is, the Fitbit on-line retailer already moved to the Google Retailer in April. Now, Google can also be shifting all Fitbit product-related content material and help assets to its personal web site. In essence, Google is confirming that it’s going to finalize the migration in October.

For a while now, Google’s acquisition of Fitbit has generated blended reactions in the neighborhood. Lengthy-time customers of Fitbit merchandise complained that new smartwatches lacked options in comparison with earlier ones. Moreover, the first-generation Pixel Watch confronted criticism for points similar to battery life and small dimension. Nonetheless, subsequent Pixel Watch fashions have improved significantly to determine themselves as one of many main names within the Put on OS phase.