Final week, we noticed a redesign of the Google Buying web site, and that now seems to be to be accompanied by a brand new brand.

The present brand is a price ticket roughly divided into 4 quadrants: crimson, blue (largest), inexperienced, and yellow. A gap to string one thing and the Google ‘G’ are white. On the redesigned web site, there was a simplified, outline-style price ticket that truthfully seems to be like a stretched out Google Dwelling icon.

Earlier in the present day, we have been served a promo for Google Buying within the Uncover feed on android. There’s a brand new procuring bag icon within the 4 colours that swirl collectively for a white/hole middle. A bag deal with floats above, whereas the “Google Buying” wordmark matches the brand new web site being examined.

Present vs. new

There’s a “New methods to seek out the most effective merchandise & costs” tagline within the promo: “Browse suggestions, and examine costs throughout shops.”

We’re not seeing the brand new web site, with it’s pleasant prospers (see the video beneath), when in Incognito. 

Google Buying is intently aligned with Google Search and might be accessed from the “Buying” filter. There’s additionally google.com/procuring, with Google in 2021 deprecating the Android and iOS apps. Along with filters, there’s a homepage expertise so that you can browse content material. 

An official announcement about these bulletins is presumably within the works.