Honor launched the Magic V3 with a particularly skinny physique – beneath 4.4 mm unfolded and 9.2 mm in a folded state. The corporate will launch the foldable internationally on September 5, so it’s going all-in on promotional actions, together with mocking rivals.
Honor issued “the world’s smallest apology” to Samsung homeowners who purchased a Galaxy Z Fold gadget. The 166-word apology is etched into the Magic V3’s 2.84 mm hinge. The Chinese language firm wished to “make amends for the inconvenience triggered to those that have already bought Samsung’s chunkier various.”
The total message reads:
Pricey Samsung Galaxy Z Fold homeowners, we’re sorry. We all know you had been excited to purchase a telephone that folds in half and suits in your pocket awkwardly. You had been promised the longer term, a technical marvel, a world of boundless multitasking and efficiency.
And now, you are most likely wanting on the new HONOR Magic V3 and feeling somewhat… betrayed. Measurement issues, and we really feel your ache. Like being tipped for a gold medal after which coming final within the race, the data {that a} thinner, lighter, and extra sturdy foldable exists is sufficient to make anybody query their decisions.
We get it. You had been an early adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable sturdiness. You deserve higher. The truth is, you deserve a gold medal.
In all seriousness, we at HONOR are dedicated to pushing the boundaries of expertise and bringing you the very best foldable expertise. We’re simply saying… it is okay to really feel let down. We would really feel the identical approach.
The apology was etched by Graham Quick, a UK-based artist who’s 78 years previous and is understood for his or her minuscule artwork items, one among which is that this message. It took the artist 90 hours to engrave the message by hand, which may be learn solely when considered beneath a microscope.
The press launch by no means talked about that it is a single piece of paintings and never a message that can be engraved on all Magic V3 foldables. We additionally haven’t any clue whether or not we’ll be capable to see it, however we hope it will likely be showcased at IFA 2024 in Berlin.
The try to mock Samsung, an organization that launched its first foldable earlier than Honor even existed as an impartial firm, is one solution to convey consideration to the Magic V3. One other is the telephone’s sturdiness, which we additionally examined.
Honor will launch the Magic V3 on Thursday in three colours: Inexperienced, Black, and Purple. The value can be revealed in the course of the occasion which we are going to attend. As soon as all the pieces is official, we can be able to report all of the remaining particulars.
