Safe by default
For advertisers, using confidential computing means added protections on your prospects’ info which might be safe by default. Different technical assurances embrace transparency right into a product’s code and the power to obtain proof, often called “attestation,” that information is processed as meant.
TEEs are already a confirmed know-how, used throughout completely different industries to guard information like passwords and bank card numbers. For instance, Confidential House — a part of Google Cloud’s confidential computing portfolio — is utilized by MonetaGo for safe monetary fraud detection. In different functions, it allows privateness preserving information sharing between companies due to its distinctive safety properties. We’re utilizing this identical Confidential House know-how, which has already obtained rigorous safety opinions from third-party auditors, because the technical basis in Adverts for confidential matching.
In keeping with our privateness ideas, we’re dedicated to creating confidential computing and different complementary applied sciences accessible to everybody. That’s the reason confidential matching might be out there at no further price to prospects. Additionally, we’re sharing our TEE structure together with just a few open supply examples to assist others construct confidential options. We’re persevering with to work alongside others within the adverts business to additional adoption of and construct requirements for this privateness enhancing know-how.
“IAB Tech Lab has been advocating for privacy-enhancing applied sciences for years. Google’s use of confidential computing exhibits the continued momentum in adopting PET-powered options. We stay up for working with Google and others throughout the business to evolve Tech Lab’s technical finest practices and tips, open technical requirements, and open-source options. We want collaboration in these areas to make sure the success of privacy-enhancing applied sciences within the digital advert financial system.”
— Anthony Katsur, CEO, IAB Tech Lab
