Kuo’s evaluation of iPhone 16 collection pre-orders confirmed:
- iPhone 16 Professional Max gross sales down 16% in comparison with final yr.
- iPhone 16 Professional gross sales down 27% in comparison with final yr.
- iPhone 16 Plus up 48% in comparison with final yr.
- iPhone 16 up 10% in comparison with final yr.
One factor that we are able to take away from these figures is that demand this weekend for the non-Professional fashions improved greater than the demand seen for the 16 Professional handsets. The 37 million telephones bought general is down 12.7% from the variety of iPhone 15 fashions bought throughout the opening weekend of pre-orders final yr.
Analyst Kuo analyzes iPhone 16 pre-orders. | Picture credit-Ming-Chi Kuo
Because of larger manufacturing yields for the Tetraprism periscope digicam, which Apple is including to the iPhone 16 Professional mannequin this yr, the corporate was capable of enhance manufacturing of its top-of-the-line iPhone 16 Professional Max to six million items earlier than launch, a 106% enhance year-over-year. Kuo provides that he believes that Apple might flip to extra aggressive product methods subsequent yr ought to Apple Intelligence not assist enhance iPhone 16 shipments in 2025.
“One of many key elements for the lower-than-expected demand for the iPhone 16 Professional collection is that the foremost promoting level, Apple Intelligence, isn’t obtainable at launch alongside the iPhone 16 launch. Moreover, intense competitors within the Chinese language market continues to influence iPhone demand.”-Ming-Chi Kuo, Apple analyst, TF Worldwide
If you wish to expertise Apple Intelligence immediately, those that bought an iPhone 16 mannequin can set up iOS 18.1 beta as soon as they obtain their handset. That is additionally doable for iPhone 15 Professional and iPhone 15 Professional Max homeowners. Exterior of battery life, putting in the iOS 18.1 Beta on my iPhone 15 Professional Max has not resulted in any points. Simply ensure you again up your telephone first earlier than putting in the Beta.
Apple had pre-orders for 37 million iPhone 16 items this opening weekend. | Picture credit-Ming-Chi Kuo
Earlier than the pre-orders began this previous Friday, Apple had shipped 4.2 million iPhone 16 items, 1.3 million iPhone 16 Plus items, 5.5 million iPhone 16 Professional items, and 6 million iPhone 16 Professional Max items. Due to the decrease variety of pre-orders, supply occasions for the iPhone 16 Professional fashions have been quicker than the supply occasions for the iPhone 15 Professional items final yr.
