Thursday, October 17, 2024

iPhone 16 Professional, iPhone 16 Professional Max outperform base fashions reversing earlier pattern

JP Morgan analyst Samik Chatterjee’s Apple Product Availability Tracker for 2024, now in its third week, is indicating that lead occasions for the iPhone 16 and iPhone 16 Plus fashions are getting shorter whereas lead occasions for the iPhone 16 Professional and iPhone 16 Professional Max fashions are holding regular. Lead occasions (the variety of days between the time a product is ordered and when it’s acquired) dropped by 7 days for the iPhone 16 base mannequin and 11 days for the iPhone 16 Plus from the second week to the third week.
This compares to a drop of solely sooner or later in lead occasions for the iPhone 15 and iPhone 15 Plus from the second to 3rd week final 12 months. This means that demand for the non-Professional iPhone fashions isn’t as sturdy this 12 months because it was final 12 months. However the lead occasions for the iPhone 16 Professional and iPhone 16 Professional Max held regular from week two to week three, an indication of sturdy demand. Final 12 months throughout the identical time interval from week two to week three, the lead occasions for the iPhone 15 Professional and iPhone 15 Professional Max declined by seven days and 9 days respectively. The iPhone 16 Professional fashions are seeing stronger demand.

General, the iPhone 16 sequence lead occasions are decrease than the lead occasions that the iPhone 15 line had throughout the identical week final 12 months. Taking a look at these figures, one may conclude that demand is off for the 2024 iPhone fashions in contrast with final 12 months’s telephones. However Chatterjee sees one thing else within the knowledge. The narrowing of the distinction in lead occasions between the 2024 non-Professional and Professional fashions is revealing that demand for the iPhone 16 Professional and iPhone 16 Professional Max is choosing up in comparison with the non-Professional telephones.

Chatterjee’s U.S. tracker confirmed lead occasions stabilizing for Professional fashions whereas non-Professional fashions had average lead occasions. The U.S. makes up round 32% of iPhone shipments. In China, lead occasions dropped sharply for the iPhone 16 Plus and reasonably for iPhone 16. The iPhone 16 Professional fashions had secure lead occasions indicating stronger demand for the iPhone 16 Professional fashions in China which accounts for 20% of world iPhone shipments.

The identical factor was noticed in Europe the place lead occasions for the iPhone 16 non-Professional fashions had been average, however secure for the Professional fashions. Once more, the iPhone 16 Professional and iPhone 16 Professional Max are displaying indicators of demand in comparison with the non-Professional fashions. Germany and the U.Ok. every make up about 5% of iPhone shipments.

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