Between round 2009 and 2011, it was repeatedly rumored that Apple could be releasing a TV, however that clearly by no means occurred.
Now, a decade-and-a-half later, Bloomberg‘s Mark Gurman says the thought is again on the desk.
In his Energy On e-newsletter as we speak, Gurman briefly talked about that Apple has been “evaluating” the “concept of creating an Apple-branded TV set.” He didn’t present any additional particulars in regards to the TV, however he mentioned it may very well be one in all a number of new good dwelling units that Apple releases if its rumored wall-mounted good dwelling hub is profitable.
It feels like Apple remains to be within the very early levels of contemplating a TV, so it’s possible years away from launching, if it ever involves fruition. However, it reignites the thrilling chance of Apple competing within the TV-set trade in a extra direct manner. At the moment, the corporate solely sells the Apple TV field that connects to a TV for streaming.
It stays to be seen how Apple would compete with different TV manufacturers by way of show specs, options, and pricing. A variety of TV units from manufacturers like LG, Samsung, and Vizio already supply AirPlay, HomeKit, and Apple TV+, however an Apple-branded TV might have even deeper integration with the Apple ecosystem of units. Apple’s TV would nearly definitely supply a really premium design as properly.
The TV-set trade is thought to be very aggressive with low revenue margins, however maybe Apple might launch a high-end TV.
Earlier than he sadly handed away in 2011, Steve Jobs instructed his biographer Walter Isaacson that he deliberate to reinvent the TV, saying that he had “lastly cracked it.” He added that it could have had “the best person interface you might think about.”
In 2010, nevertheless, Apple’s then-COO, now-CEO Tim Prepare dinner mentioned the corporate had “no real interest in being within the TV market.” In fact, it has been a very long time since he made that remark, and issues can at all times change. We will see.
