I don’t know in the event you watched Apple’s newest iPhone occasion, the place they formally unveiled the
, however boy, was it a sleep fest… And it’s not simply me saying that – many individuals on-line appear to really feel the identical manner.
For an occasion that’s presupposed to get individuals excited in regards to the newest and best in tech, Apple virtually put me to sleep.
Now, it’s not solely Apple’s new telephones that look much like the previous ones – their occasions are “S” variations of the final occasion too?!
Now, I get it – AI is the “cool” new factor these days, and it’s the place all of the tech giants are placing their cash, and Apple needs to point out they’re main the best way and whatnot.
However when your viewers is anticipating one thing contemporary and possibly even groundbreaking, being bombarded with the identical previous AI discuss I noticed within the final occasion is a little bit of a letdown.
One button at a time: Apple had little to say in regards to the {hardware} of the very best iPhone (16 Professional)
Cute and boring as a button.
When unveiling the iPhone 16 Professional, which is meant to be essentially the most thrilling new iPhone, Apple talked about the identical “grade 5 titanium body” we bought final 12 months with iPhone 15 Professional – simply in case you forgot how nice grade 5 titanium was. Inform me one thing new!
To high it off, Apple proudly acknowledged that the iPhone 16 Professional is the “first telephone on the planet” to characteristic a 3nm chip. And I believed: “Maintain on a second… Didn’t they are saying the identical factor in regards to the iPhone 15 Professional final 12 months?” Nicely, sure they did. As a result of the iPhone 16 Professional does certainly have a 3nm chip, however so did the 15 Professional…
Hey, Apple… AI is nice however let’s not make it the primary occasion at each occasion… particularly when it is “coming later this 12 months”
This olympic-grade tech reviewer deserved a greater present, Apple.
All in all, what stood out to me was Apple’s heavy deal with Apple Intelligence and AI, which is one thing you’d anticipate to see at WWDC however not a lot through the iPhone occasion.
It was like a kind of boring coaching movies you need to watch earlier than beginning a brand new job. You understand – those the place you’re proven reply the telephone with the correct tone or the place to position the stapler.
Is Apple operating out of concepts on make the iPhone thrilling once more, or was the iPhone 16 occasion simply lazy?
One other factor that made the occasion really feel further uninteresting was the truth that it was pre-recorded, which has change into the brand new regular for Apple since 2020.
Whereas pre-recording helps with clean transitions and polished displays, it additionally makes issues really feel much less full of life and spontaneous – even seeing a dwell demo of a brand new characteristic that doesn’t work (like throughout Google’s final occasion) has its appeal generally.
It should’ve been particularly disappointing for the poor media people who flew all the best way to Cupertino simply to look at a pre-recorded video and a bunch of issues they noticed at WWDC.
The place’s the “Steve Jobs period” Apple Magic? Possibly we want a foldable iPhone in spite of everything…
An iPhone that may pause video recording vs the world’s first tri-folding telephone. Who’s to say which one’s extra thrilling?
Whether or not you’re a die-hard Apple fan or simply somebody eager about tech, their occasions normally go away you buzzing with a little bit bit of pleasure. However not this time. It’s just like the magic that made their keynotes so particular is slowly however certainly being washed away…
There wasn’t any new “wow” issue this time round. To not point out a “One Extra Factor” second. As a substitute, it felt like Apple was simply going by way of the motions, checking off an inventory of updates they needed to cowl…
All in all, this was arms down essentially the most boring Apple occasion I’ve ever sat by way of – as a tech fanatic or only a “regular individual.”
Apple’s proven prior to now that they will accomplish that a lot better, and I hope the subsequent occasion brings again that pleasure and innovation we’ve come to anticipate from Apple.
As a result of, on the finish of the day, if Apple can’t make tech thrilling, who can? Oh, wait… The reply is Huawei – they simply introduced the world’s first tri-folding telephone. And the iPhone 16 permits you to pause video recording.
Who’s to say which one’s extra thrilling…
