In response to new pre-order evaluation from Ming Chi-Kuo, Apple is dealing with much less demand for iPhone 16 Professional and iPhone 16 Professional Max than anticipated. iPhone 16 and iPhone 16 Plus have had extra gross sales in comparison with final years iPhones, although.
Kuo did some evaluation over the weekend, primarily based on ship occasions on Apple’s web site, in addition to a “provide chain survey.” Based mostly on the primary weekend of pre-orders, Kuo discovered the next:
- iPhone 16 Professional Max is down 16% in comparison with final 12 months
- iPhone 16 Professional is down 27% in comparison with final 12 months
- iPhone 16 Plus is up 48% in comparison with final 12 months
- iPhone 16 is up 10% in comparison with final 12 months
Apparently, it looks like persons are much more within the common iPhones than the professionals this 12 months, particularly the bigger sized mannequin.
Total, the iPhone 16 lineup as an entire bought round 37 million models, down round 12.7% from the iPhone 15 lineup on the primary weekend. Regardless of large development with the iPhone 16 Plus, the decline in iPhone 16 Professional demand is much outweighing it.
Kuo talked about that increased yields on the tetraprism digital camera (5x telephoto) are a key issue to Apple having extra provide for the iPhone 16 Professional Max than they did final 12 months on the iPhone 15 Professional Max. In response to Kuo’s numbers, Apple produced 6 million models of iPhone 16 Professional Max earlier than launch, up 106% from what they did final 12 months.
The analyst additionally says that he believes Apple might implement extra aggressive iPhone product methods in 2025 to stimulate market demand, if Apple Intelligence and different promotions have a restricted impact on iPhone 16 shipments.
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