Meta Quest Professional
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Meta’s chief expertise officer has all however confirmed stories that the corporate is abandoning its plan to tackle the Apple Imaginative and prescient Professional with a equally highly effective machine.
Proper earlier than the announcement of the Apple Imaginative and prescient Professional, Meta “leaked” its four-year plan for digital and blended actuality headsets. A key a part of that plan was the event of what was recognized internally as La Jolla, however would maybe have turn into recognized the world as Apple Imaginative and prescient Professional’s closest rival.
As first noticed by The Info, Meta started improvement work in November 2023, however then cancelled the mission round mid-August 2024. Reportedly, the choice was made at a product evaluation assembly attended by Meta CEO Mark Zuckerberg and Chief Expertise Officer Andrew Bosworth, amongst others.
Following the report, Meta’s CTO Andrew Bosworth responded with a message on Threads, though he didn’t straight acknowledge the publication.
“Simply your frequently scheduled public service announcement: we have now many prototypes in improvement always,” he mentioned. “However we do not convey all of them to manufacturing.”
“We transfer ahead with some, we go on others,” he continued. “Choices like this occur on a regular basis, and tales primarily based on chatter about one particular person choice won’t ever give the true image.”
It is actually true that Meta is constant to work on totally different headsets. Nevertheless it seems to have dropped its Apple Imaginative and prescient Professional competitor, codenamed La Jolla, and presumably due to price points.
There’s the truth that the $3,500 Apple Imaginative and prescient Professional has but to turn into a dramatic success. However reportedly Meta was centered on preserving the price of the La Jolla headset beneath $1,000, and it merely was not doable.
It is believed that La Jolla would have used micro OLED shows, identical to the Apple Imaginative and prescient Professional. Whereas not particularly recognized, the price of these alone is prone to have been an element.
Two unspecified sources inside Meta mentioned that it was doable that the La Jolla headset could possibly be revived. But in addition that expertise developed for it, comparable to gaze monitoring, could be utilized in different merchandise.
Meta has not formally introduced the cancellation of the mission, however as demonstrated with the failed Meta Quest Professional, it tends to not.
