iPhone customers have largely averted the Apple Intelligence options launched previous to iOS 18.2, a brand new survey suggests.

A survey carried out by SellCell, a tech trade-in platform, has revealed that whereas practically half of ‌iPhone‌ customers—47.6%—contemplate AI an necessary issue when buying a smartphone, 73% of those that have used Apple’s AI choices really feel that the options add little to no worth to their expertise. This sentiment will not be distinctive to Apple; the examine additionally discovered that 87% of Samsung customers expressed related dissatisfaction with the AI instruments accessible on Galaxy units.

Apple launched lots of its AI options in October 2024 with the discharge of iOS 18.1. Among the many most used instruments have been Writing Instruments, which assist with textual content modifying and summarization, and Notification Summaries, which condense key data from a number of notifications right into a single view. These have been utilized by 72% and 54% of respondents, respectively. Different options, corresponding to Precedence Messages, Clear Up in Pictures, and Good Reply, noticed decrease adoption, starting from 44.5% to twenty.9%. Options corresponding to pure language search in ‌Pictures‌ and transcription summaries have been even much less widespread, with fewer than 15% of customers attempting them.

One main discovering of the examine was that regardless of the final lack of use of the present options, Apple customers have been extra probably than their Samsung counterparts to view AI as a big deciding issue when buying a telephone. Whereas practically half of ‌iPhone‌ customers expressed that AI is a really or considerably necessary consideration, solely 23.7% of Samsung customers felt the identical. Nonetheless, many Apple customers haven’t up to date their units to iOS 18.1 to entry these options, with 57.6% citing this as their major purpose for not utilizing ‌Apple Intelligence‌. Others talked about they discovered the options unhelpful or have been involved about accuracy and privateness.

Regardless of AI developments, model loyalty amongst Apple customers has weakened in recent times, with the survey indicating that 16.8% of ‌iPhone‌ homeowners would contemplate switching to Samsung if Galaxy AI options proved considerably higher. This represents a marked decline in loyalty, with solely 78.9% of respondents now figuring out as firmly dedicated to the Apple ecosystem, down from 92% in 2021. Conversely, simply 9.7% of Samsung customers expressed a willingness to modify to Apple for higher AI options, suggesting that Apple faces stiffer competitors in retaining its person base.

The survey additionally revealed {that a} majority of smartphone customers are unwilling to pay for AI providers. Solely 11.6% of Apple customers stated they’d contemplate subscribing to such options, in comparison with a mere 4% of Samsung customers. It’s but to be seen if the arrival of iOS 18.2, which introduces options like Genmoji and ChatGPT integration, may shift perceptions.

The survey was carried out in late 2024 and included over 2,000 contributors aged 18 and older in the USA. The pool consisted of ‌iPhone‌ and Samsung Galaxy customers whose units supported AI options.