Final up to date: October sixteenth, 2024 at 13:49 UTC+02:00
Yesterday, we lined some market knowledge for the worldwide smartphone section in Q3 and reported that, in accordance with these numbers, Samsung and Apple held roughly the identical market share within the third quarter of 2024. Nonetheless, completely different analysts use completely different methodologies, and at present, recent perception from Counterpoint Analysis paints a brand new image.
Whereas Canalys knowledge confirmed that Samsung and Apple every had 18% of the worldwide smartphone market in Q3 2024, Counterpoint Analysis knowledge means that Apple hasn’t narrowed the hole between it and the market chief, Samsung, all that a lot. Extra so, Samsung’s market share barely declined year-on-year.
The smartphone market is in restoration
Issues seem about the identical as they have been a yr in the past. Samsung misplaced lower than 1% market share and Apple gained almost 1%, however there was nonetheless a substantial hole between the 2 market leaders.
Fortunately, the worldwide smartphone sell-through improved by 2% year-on-year, indicating that the market is in restoration. A minimum of it looks like completely different analysts agree on this level.
For probably the most half, world shipments elevated year-on-year because of greater demand in Latin America, Western Europe, and Japan.
Extra after the video
As for different OEMs, Xiaomi reportedly held a 14% share, whereas Oppo and Vivo every captured 9% of the worldwide market. These figures match the report from yesterday.
Market watchers at Counterpoint Analysis say Samsung maintained the lead for a few causes, together with the success of the Galaxy A collection and the improved market efficiency of the Galaxy S24 flagship lineup.
On the flip facet — no pun meant — Samsung’s foldable telephones have not had the perfect reception this yr.
