These are the highest 10 smartphone producers in Q2 2024
In response to Omdia’s newest preliminary report, 290.3 million smartphones had been shipped within the second quarter of 2024. This marks a 9.3% enhance in comparison with the identical interval final 12 months, following an 11.5% rise within the first quarter of 2024 and an 8.6% enhance within the final quarter of 2023. Nonetheless, it is a slight dip of three.2% in comparison with the primary quarter of this 12 months.This slower progress means that the smartphone market is stabilizing after a giant increase between late 2020 and mid-2021 and a droop in 2022. On this 12 months’s Q2, many manufacturers like Xiaomi, vivo, Motorola, Realme, and Huawei noticed large jumps in shipments, whereas Apple had extra modest beneficial properties.
The most recent quarterly outcomes reveal the present traits and shifts within the smartphone market.
Samsung topped the charts with 53.7 million models shipped in Q2 2024, a slight 0.7% enhance from the identical interval final 12 months however an 11.2% drop from Q1 2024, principally as a result of seasonal components and the truth that Q1 was fairly profitable for the Korean tech large. An earlier report from Counterpoint Analysis confirmed Samsung main the worldwide market within the first quarter of 2024, delivery one in 5 telephones worldwide throughout that point.
However now, Samsung appears to be hitting some bumps, particularly within the mid-range market, which is the place it sells most of its telephones.
Lately, the smartphone market has been experiencing accelerated polarization, with the mid-range market shrinking whereas the proportion of low-end and high-end markets is rising. Accordingly, whereas manufacturers with a excessive proportion of low-end and high-end smartphones are rising their shipments, manufacturers with a excessive proportion of mid-end smartphones are struggling.
– Jusy Hong, Senior Analysis Supervisor in Omdia’s Smartphone group, August 2024
After a dip within the first quarter, Apple bounced again with a 5.6% year-over-year progress in Q2 2024. The corporate shipped 45.6 million models, up from 43.2 million in Q2 2023 however down from 50.7 million in Q1 2024. This decline is not uncommon because the second quarter is normally the slowest. Whereas Apple’s total shipments rose in comparison with final 12 months, shipments in China truly went down in comparison with the identical interval final 12 months.
As for the remainder of the highest 10 smartphone makers this Q2, it goes like this:
- Xiaomi: Noticed a 27.4% year-over-year enhance, delivery 42.3 million models in Q2 2024, up from 33.2 million in the identical interval final 12 months. This can be a slight 3.7% rise from the earlier quarter however signifies a unbroken restoration in market share.
- vivo: Moved as much as fourth place with 26.0 million shipments this Q2, a 16.6% enhance from 22.3 million in Q2 2023 and a 13% rise from the earlier quarter.
- Transsion: Shipments have stayed fairly regular, edging up from 24.5 million in Q2 2023 to 25.5 million in Q2 2024.
- Oppo: Recorded 25.2 million shipments, up 1% year-over-year, with progress pushed by elevated abroad shipments regardless of a drop within the Chinese language market.
- Honor: Shipped 15.5 million models within the second quarter of 2024, marking the fourth consecutive quarter of year-over-year progress with a 9.9% enhance.
- Motorola: Shipped 13.5 million models, a 29.2% enhance, climbing to eighth place within the OEM rankings.
- Realme: Elevated shipments to 12.3 million this quarter, up 21.8% from each Q1 2024 and Q2 2023, because of a gross sales enhance within the Indian market.
- Huawei: Regardless of a decline from the earlier quarter, shipped 11.7 million models in Q2 2024, a major 58.1% year-over-year enhance, largely as a result of new product launches just like the Mate 60 Professional and Pura 70 collection.
With shipments nonetheless rising, although at a slower tempo, it’s clear the market is maturing – no large shock there. Nonetheless, what I feel is extra attention-grabbing is the rising polarization within the trade. We’re seeing a stronger deal with each entry-level and flagship telephones, whereas the mid-range section appears to be getting squeezed out.
If this pattern retains up, it may impression customers in just a few methods. For starters, there is perhaps fewer selections within the mid-range worth vary, which normally affords a strong mixture of options and affordability. As a substitute, folks might need to choose between budget-friendly telephones with primary options or splurge on high-end flagships with the newest tech at a better worth. However we should wait and see if that truly occurs.