Apple has been researching good rings for twenty years — or a minimum of there have been rumors for that lengthy — however now we’ll have to carry our breath for lots longer. In accordance with Bloomberg, the problem is much less technical, and extra pragmatic advertising and marketing.

“Apple is not actively growing a hoop and has no plans to launch one,” wrote Mark Gurman, “[because it] would detract from the Apple Watch.”

“[Consequently, Apple] has no cause to cannibalize a product that also has room to develop,” he continued, “and is the envy of the fitness-tracking trade.”

Greater than most corporations, nevertheless, Apple does have a fame for doing precisely that cannibalization. Probably the most well-known instance is the way it solely destroyed its personal iPod with the iPhone.

Amongst the numerous rumors concerning the Apple Ring, there have additionally been ones the place it may work alongside the Apple Watch. For example, it is potential that sporting each the Apple Ring and the Apple Watch collectively would possibly enhance the accuracy of coronary heart charge measurement, because the Oura ring presently does.

Then based on a number of patents during the last a few years, there has additionally been analysis into gesture management, maybe associated to using the Apple Imaginative and prescient Professional. So it is repeatedly been anticipated that the Apple Ring would match into the present Apple ecosystem as a complementary accent slightly than a alternative.

If the report is right, nevertheless, this makes 2024’s second cancellation of a tool that has turn out to be high-profile with out Apple really saying it. In February 2024, it was reported that the decade-long Apple Automobile venture had been solely cancelled.

In that case, there isn’t a competing Apple machine that it could cannibalize. However in any other case there are hanging similarities, with Apple’s analysis efforts right into a automotive persevering with to be documented in newly granted patents.