[Photo] Samsung’s ‘Newfound Equilibrium’ Exhibition Offers a Preview of the Future at Milan Design Week 2024 – Samsung International Newsroom

On April 16 (native time) at Milan Design Week 2024, Samsung Electronics launched the <Newfound Equilibrium> exhibition — designed to present guests a glimpse of a greater tomorrow envisioned by Samsung Design till April 21. Impressed by Samsung’s Design Identification 5.0: Important･Revolutionary･Harmonious, the exhibition unearthed a world of infinite potentialities and offered a digital realm by which people and know-how exist in concord.

Samsung Newsroom explored the vivid and immersive exhibition website the place current meets future and actuality meets hyperreality.



▲ Showcasing Samsung Design’s imaginative and prescient of a greater future, the <Newfound Equilibrium> exhibition opened on April 16 at Milan Design Week 2024.

Hosted at Le Cavallerizze contained in the Leonardo da Vinci Nationwide Museum of Science and Expertise, the exhibition utilized a grand and intimate house that mixes the texture of Sixteenth-century stables with that of contemporary structure. Daylight poured in via arched home windows to light up excessive ceilings, roughly textured partitions and rows of rooms uniform in measurement.

▲ View of the Leonardo da Vinci Nationwide Museum of Science and Expertise in Milan, Italy, the place Samsung Design’s <Newfound Equilibrium> exhibition is being held.

Upon getting into the primary exhibition house <Important>, company encountered 5 translucent cubes by which irregular types of mild appeared to freely float via house. Synchronized to accompanying music, the motion throughout the cubes symbolized the timeless, basic values of happiness, love and peace.

▲ <Important>, the primary exhibition house of Samsung Design’s <Newfound Equilibrium>

The lights from <Important> ultimately transitioned into a big 98-inch show in <Revolutionary>, the second exhibition house. Utilizing movement sensors, the lights modified to look with growing readability as viewers moved nearer towards the display and blurred and light once they stepped away. From strong textures to smooth, ethereal ones, the assorted kinds took on new lives as they interacted with the viewers — navigating from entrance to again throughout the six shows put in and representing the rising contours of a hopeful future.

▲ A show proven at <Revolutionary>, the second exhibition house of Samsung Design’s <Newfound Equilibrium>, reveals kinds shifting from strong to ethereal textures as company strategy and transfer away.

▲ <Revolutionary>, the second exhibition house of Samsung Design’s <Newfound Equilibrium>

Past the home windows of the earlier part, unusual kinds moved throughout giant LED shows in <Harmonious>, the third exhibition house. These shapes knocked on home windows and created shadows, drawing in curious passersby.

Right here, the viewers existed partly in actuality and partly in a fraction of hyperreality — discovering themselves transported to a future the place humanity and know-how effortlessly coexist. Transcending visible spectacle, this part invited company to really feel and expertise the probabilities of a harmonious future.

▲ <Harmonious>, the third exhibition house of Samsung Design’s <Newfound Equilibrium>

Enticed by the gleaming lights within the fourth exhibition house, guests stepped into <Infinite Dream>. Organized in a semi-circular house and punctuated by a big projection, 4 different-sized shows and mirrors, company had been immersed in an unlimited, surreal panorama unfolding earlier than them.

On this new dimension, attendees skilled all of the features of <Newfound Equilibrium> come collectively to kind a really perfect stability of humanity and know-how — the place curious kinds dance on the water and proceed to shine even because the solar fades. An axis between two totally different worlds, <Infinite Dream> represented Samsung Design’s imaginative and prescient of what might be attainable when the boundaries between the bodily and the digital collapse.

▲ <Infinite Dream>, the fourth exhibition house of Samsung Design’s <Newfound Equilibrium>

Lastly, company returned to the true world in <New Dawning>, the ultimate exhibition house. Guests met large totems of Bespoke merchandise, a collaboration with the artisanship of ceramic masters MUTINA and wooden veneer wizard ALPI. By way of <Newfound Equilibrium>, the Samsung Design philosophy introduced the intersection between individuals and their know-how to life — marrying trendy aesthetics and conventional craftsmanship and letting audiences expertise the world of immediately and tomorrow concurrently.

▲ Bespoke merchandise fusing trendy know-how and conventional artistry on show at <New Dawning>, the ultimate exhibition house of Samsung Design’s <Newfound Equilibrium>