Aside from Samsung and Oppo, all prime 5 firms noticed their gross sales enhance. Regardless of that, Samsung continued to be on the prime of the gross sales chart with a market share of 19 %. Excessive demand for the mid-range A-series and Galaxy S24 household helped the corporate keep its dominance. Its newest foldable telephones, alternatively, aren’t doing nicely.
With 16 % of the pie, Apple was the second largest participant in Q3. It ascended to the primary spot in September after the launch of the iPhone 16.
Apple and Samsung noticed flat gross sales in Q3 2024. | Picture Credit score – Counterpoint
Xiaomi grew its gross sales by 8 % and had 14 % of the market. It additionally briefly overthrew Apple in August because the second-biggest vendor. Oppo noticed its gross sales plunge 3 % nevertheless it maintained its market share of 9 %. Vivo witnessed a ten % improve in gross sales and had 9 % of the market.
Three firms that are not among the many prime 5 noticed appreciable development in the course of the quarter. Shipments of Motorola and Huawei telephones grew by a staggering 30 %.
Google bought extra telephones than in any earlier quarter, presumably helped by the Pixel 9 household and the Pixel 8a.
Whereas Counterpoint did not escape the numbers for Google, the truth that it was the corporate’s finest quarter ever when it comes to cargo volumes is sufficient proof that it is heading in the right direction with its newest releases.
This was the fourth straight quarter of development, which suggests the market is lastly popping out of the pandemic-induced droop. That mentioned, development was slower than in earlier quarters as a result of customers are holding on to their telephones for longer.
Synthetic Intelligence positively has had an element to play, with the report noting that one in 4 customers has proven willingness to spend greater than $600 on a telephone with generative AI options this yr.