Final up to date: October fifteenth, 2024 at 12:21 UTC+02:00
Trade specialists say the worldwide smartphone market grew year-on-year in Q3, attributing the upper gross sales to the continued cellphone substitute cycle. And because the section grew, the competitors between the highest 5 international smartphone manufacturers intensified.
In Q3, Samsung and Apple had almost equal market share. Every firm held roughly 18% of the worldwide smartphone market, with Samsung barely defending its management place.
A yr in the past, Samsung held 21% of the market, and Apple accounted for 17%. Trade watchers (through Canalys) say Apple loved the very best third-quarter cargo quantity to this point in 2024. The corporate’s success was pushed by excessive demand for the iPhone 15 sequence and legacy fashions.
Xiaomi gained a p.c international market share and captured the third spot on the rostrum with 14%. Curiously, OPPO and Vivo additionally had almost equal market shares of round 9% every and battled for fourth place.
Samsung and Apple will maintain main
Though the worldwide smartphone market in Q3 noticed greater shipments and tighter competitors between the highest 5 manufacturers, the Samsung-Apple dominance stays a factor of its personal.
In reality, transferring ahead, Samsung and Apple are most able to tackle new challenges. Trade watchers say that as market situations enhance, distributors will face extra eco-related regulatory hurdles. OEMs who’ve an efficient provide chain, wholesome stock, and optimized advertising and marketing and gross sales may have the very best probabilities of main the worldwide section.
Samsung has one of the best buyer assist, provide chain, and wholesome stock ranges amongst all Android producers. It advantages from a worldwide retail presence that no Android cellphone maker can match. Nonetheless, Apple is in an analogous place, which is why the Cupertino large stays Samsung’s largest risk to its throne.
As market situations enhance, the upcoming vacation procuring season shall be a take a look at for every OEM to display its means to handle stock and the worldwide provide for its probably best-selling cell merchandise.
