Samsung has struggled within the smartphone market over the previous couple of years. After permitting Apple to edge previous itself as soon as final yr, the South Korean agency gained again the primary world smartphone rating earlier this yr due to sturdy Galaxy S24 gross sales. Nonetheless, issues are trying weaker once more.
Samsung was the world’s number-one smartphone model in Q3 2024
In keeping with the newest figures from market analysis agency Canalys, Samsung was the world’s greatest smartphone model. It shipped 57.5 million smartphones within the third quarter (Q3) of 2024, which is 2% decrease than figures from final yr (Q3 2023).
Samsung seems to be the one smartphone agency within the high 5 rankings to ship fewer telephones than final yr. Apple, which shipped 54.5 million iPhones in Q3 2024, ranked second. Its annual development was 9%, which is increased than the worldwide smartphone market’s total development of 5%.
Xiaomi was the third-biggest smartphone model throughout the identical interval. The Chinese language model shipped 42.8 million smartphones, which is 3% increased than the third quarter of final yr. OPPO shipped 28.6 million smartphones, an 8% development in comparison with the earlier yr. Vivo ranked fifth with 27.2 million shipments, a staggering 24% development.
Whereas smartphone gross sales have been muted in Europe and North America, Southeast Asia and Latin America confirmed gross sales development within the third quarter of this yr. Analysts at Canalys stay “cautiously optimistic” for the fourth quarter of 2024.
The story continues after the video beneath.
Samsung can have a tough time promoting its telephones within the subsequent two months, and it might need to supply enticing reductions and advantages to smartphone patrons through the upcoming festive procuring season. That is one thing the corporate already confirmed throughout its earnings name yesterday.
