We’ll have none of that at the moment. No specs, no digicam comparisons, no battery life slanders and definitely no gladiator chipset fights.
Nonetheless, we’ll nonetheless be speaking about all of the aforementioned gadgets – plus many, many extra.
The secret (pun meant) at the moment is… telephone namings. Monikers. Officers titles, tags, and labels.
Possibly it is the minimalist in me, however I like shorter, punchier, general tight monikers. Like: iPhone 14. Or: OnePlus 12. It simply rolls off the tongue a lot extra pure than, for example, “Oppo Discover X7 Extremely”. What a tongue tornado! Nonetheless, the latter packs the very best digicam set (for my wants) and I am unable to ditch it for a sweeter-sounding machine. I am caught with it.
In the actual world, all people calls the Galaxy S24 Extremely simply ‘the S24 Extremely’. | Picture credit score – PhoneArena
I am an enormous fan of the best way Samsung has determined to call its S-line flagships lately. In 2024, it is the S24, subsequent 12 months (2025), it will be the S25. Get it?
One factor I discover extraordinarily pointless is the “Galaxy” half, although. No one calls the Galaxy S24 Extremely the “Galaxy S24 Extremely”, or at the very least too many individuals. Right here, in the actual world, we name it simply the “S24 Extremely”. Just like the “S20”, or the “S23 Plus”.
That is why I am midway glad that Samsung might be ditching the “Galaxy” naming:
This shift might have an effect on Samsung’s most superior S-line fashions by distinguishing them from its wide selection of Galaxy gadgets, which span from price range to flagship tiers. The report means that separating its high-end telephones underneath a novel model might assist Samsung compete extra immediately with Apple’s constant, premium-focused iPhone lineup.
My concept is a quite simple one, though it might be seen as controversial by some. I say simply reduce it off and persist with the “S + 12 months of launch” system. Rather more fashionable. A lot simpler to grasp.
Samsung will in all probability give you one more phrase for “Galaxy”, although.
Product naming isn’t simply beauty; it influences shopper notion and model loyalty. Psychologically, a reputation can invoke emotions, create associations, and even form expectations. When a reputation is catchy, memorable, or hints at luxurious (e.g., “iPhone”), it attracts customers in by constructing a unconscious reference to the product.
It is a advertising and marketing factor: clear and easy naming conventions assist model recognition and ease of selection, whereas convoluted names can flip off potential consumers, making them really feel as if the product is overly complicated or obscure.
With every new addition to a model lineup, a robust, coherent naming technique helps preserve a way of brand name lineage. For instance, Apple’s iPhone naming sequence is simple, fostering a way of predictability and reliability.
Cool-sounding telephone names
Samsung ought to persist with ‘Galaxy’ for its mid-ties choices, just like the Galaxy A55. | Picture credit score – PhoneArena
Nokia 3310.
Now, can we prefer it, as a result of “Nokia 3310” itself sounds cool, or have we satisfied ourselves that it sounds good, as a result of the telephone itself was a mega (giga, extremely) hit everywhere in the world?
Be it as it could, on the highest of my thoughts I can instantly give you monikers like “Motorola Razr”, or “Siemens C55”, or “LG Chocolate”, or “Sony Ericsson T610”. None of those might take 50 MP photographs, however I am going to at all times bear in mind them – and their names.
Telephones that made their names distinctive from the beginning typically stayed within the collective reminiscence. These older manufacturers acknowledged {that a} well-chosen title might convey the telephone’s promise or distinctive facet with no need further clarification.
When names get complicated
The iPhone 16 Professional Max is balanced in sounding. Actually not quick, however not lengthy, both. | Picture credit score – PhoneArena
In the present day’s customers can simply get disoriented with the sheer variety of manufacturers, fashions, and variations, particularly as firms pile on phrases like “Professional”, “Max”, “Extremely”, and “XL”.
A brand new smartphone purchaser would possibly be capable to distinguish between an iPhone 16 and a Galaxy S24, however differentiating between the quite a few fashions inside a model line, every with minor variations, can result in resolution fatigue.
Whether or not intentional or not, this overwhelming array of choices can profit tech manufacturers by creating an countless improve loop. When customers really feel as if they by no means fairly personal the “high” model, the urge to improve persists. It’s doable that, by making mannequin names complicated, manufacturers capitalize on shopper confusion, making a delicate stress to improve to the following mannequin within the hope of reaching the elusive “greatest”.
Apple’s strategy to naming its flagship smartphone, the iPhone, is exclusive in its simplicity and consistency. By sticking with an easy sequence (iPhone 1, 3G, … 16), Apple has cultivated a way of stability and status across the model.
Customers really feel assured that they know what they’re getting when the brand new iPhone arrives every year, whether or not it’s the Professional, the usual, or a Mini (though that is a factor of the previous these days).
However this consistency might additionally turn into a limitation sooner or later.
Say what you’ll, however I am going to snicker my socks off on the “iPhone 45” moniker, if I am round to witness it. Sorry, however that is simply not a severe title.
Simply cease with the annual launch cycle
Saying ‘Google Pixel 9 Professional XL’ will not be my favourite factor on the earth. Too lengthy a tongue-twisting. | Picture credit score – PhoneArena
In the present day, many of the firms on the market are caught in a cycle of annual releases, which has pushed a flood of recent fashions. Customers feeling overwhelmed.
Yearly, a brand new telephone could also be barely sooner, have a greater digicam, or a couple of new options, however does it actually redefine the expertise? For me, completely not.
If firms moved to a bi-annual launch cycle, there’s an opportunity we’d see extra vital developments with every new era.
Additionally, we would have an opportunity to take a breath and eventually discover our toes within the “Ace-Professional-Magic-XL-Galaxy-Max-Pura” mess.
